TV/Cinema Categories 2010

Each entry can be submitted to ONE TV/Cinema category only

A01. Food Products
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, frozen, canned, dried foods, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, diet & health foods, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk

A02. Beverages – Alcoholic & Non-Alcoholic
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

A03. Home Furnishing, Appliances, Maintenance & Household Products
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products. Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives

A04. Consumer Electronics
Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, radios, home computers, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars

A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hair dye, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers, OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses

A06. Clothing, Footwear & Accessories
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A07. Miscellaneous
Pet food & pet care products, gifts & greetings cards, pens and personal stationery, tobacco & associated products

A08. Cars & Automotive Services
Including jeeps & 4-wheel drives, Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, gasoline, oil, batteries, paint, breakdown & servicing companies, car dealers and car finance & leasing

A09. Retail Outlets, Fast Food Outlets & Restaurants
Department & specialist stores, shopping centres/malls, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, grocery shop, speciality stores, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions

A10. Sports, Entertainment, Travel & Leisure
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, arts festivals, concerts, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports equipment, bicycles, boats & caravans, toys, board games, computer games, PlayStation, X-Box, Game Boy etc., golf & country clubsA11. Publications & MediaNewspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A12. Financial Products & Services
Banks, building societies, credit unions, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment, property development

A13. Business Equipment & Services
Business computers & software, printers, photocopiers, fax machines, business phone equipment, office furniture & stationery, courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions

A14. Commercial Public Services
Telecommunications services, internet service providers, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, ISP's, search engines, portals, etc.
(Please note, where possible, ads for websites should be placed in the relevant product or service category)

A15. Corporate Image
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV Programme sponsorship, seasonal greetings

A16. Public Service, Charity & Fundraising
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, Political & religious messages, unions, associations, special interest groups, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. The Organisers may refuse entries, which offend national or religious sentiments or public taste.

4. Entries must not have been entered in the Festival in previous years.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3rd September 2010.

In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 3rd September 2010.

7. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted. If different parts of the same campaign are submitted by both the production company and the advertising agency, the first company to enter will have the choice if they would like to submit the whole campaign as the entrant.

8. All entries must have been made within the context of a normal paying contract with a client, except in the charities and public services categories. That Client must have paid for all, or the majority of the media costs.

9. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories.

11. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form.

12. An entry sent online will not be considered complete until the corresponding material arrives at the Festival office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

The Spikes Asia prizes will be awarded by a Jury comprised of top International media representatives.

* The Jury will meet in Singapore in September to vote on the entries and select finalists and winners.

The jury's voting will be based on 3 criteria, listed below. Each entry will receive 3 marks which will make up the total vote and these marks will be weighted as follows:

•    Insight, Strategy and the Idea (35%)
•    Creative Execution (30%)
•    Results and Effectiveness (35%)

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

* At the second viewing, the Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes Asia trophies.

* A Spikes Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Media and Integrated. The Grand Prix will be chosen from the Gold Spikes awards in each section.

* Entries in Public Service and Charities categories are excluded from winning the Grand Prix.

* Entries that reach the second viewing are shortlisted and will receive a certificate.

* All trophies are given to the entrant companies.

The Media Agency of the Year Award is given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party. The Media Agency of the Year Award’s calculation will be based on all of the awards won by an agency but will include a maximum of 10 points for shortlisted entries.

If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The score for Media Agency of the Year is calculated as follows:

Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist Position: 1 Point

All entries and payment must be received in the Spikes Asia office or through our website www.spikes.asia, no later than 6 August 2010.

* Each advertisement constitutes one entry.
* Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be
entered again as a single entry and vice versa.
* "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.  Please contact our entries team at entries@spikes.asia for confirmation that your TVC is a teaser.
* Trailers comprising direct cuts from feature films or TV programmes cannot be accepted.
* Ads can be entered in one category per medium only.
 
Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 3 September 2010 will incur costs.

When completing your TVC online entry forms, you will be asked if you intend to submit your entries using BEAM.TV, or by sending a CD.

*We have provided some tips for entering TV/Cinema here.

*All entries must be no more than 3 minutes long. Should your advert be over 3 minutes, we will require a media schedule to prove the legitimacy of the advert.

* You must not refer to the name of your agency or any contributing creative companies (ie. Logos, credits etc.) in the advert.

*You are strongly advised to dub or subtitle entries in English so that they can be more easily understood by the jury and participants.

For further assistance with your entries please email the entries team on entries@spikes.asia.

BEAM.TV

You can enter a digital version of your film using BEAM.TV.
For further Beam TV assistance, please see the BEAM.TV FAQs.

• If you choose to enter your film from BEAM.TV, once you have completed your online submission, you will be able to proceed to upload your TV/Cinema media to BEAM.TV. Please note there is an extra fee paid to Beam.TV by credit card only. This must be completed after you upload, in order to finalise your entry. However, this cost is likely to be less than the cost of preparing and shipping videotapes. See Beam.TV Fees below.
• A list of all the entries you have submitted online will be displayed. By clicking on "Awaiting attachment" you will then have to upload your TVC media directly from your computer or another source.

1. If you are already a BEAM.TV user and have your films stored there, you can select the option to attach from BEAM.TV. If you encounter any problems, please contact Beam.TV directly at awards@beam.tv.

2. If you do not already use BEAM.TV, you can upload your film media directly from your computer, or ftp the file.

• When you upload your entry via Beam.TV, we require either an mpeg2 OR an H264 QuickTime file for each film you are entering to the Festival. See the File Requirements chart below for further specifications on your entry files.

• Ensure you do not include the clock in your encode.

Awards entries to Beam must be made to the following specifications. Any deviation from these may result in the entry being rejected and a new file required.

For further file specifications, please see our BEAM.TV FAQs .

Detailed file specifications also listed below -

Program Stream

H264 Quicktime

We recommend that the files are made using Apple Quicktime Player (currently v7.6.2) which can be downloaded for free but you will need the ‘pro’ upgrade to export files. This can be purchased direct from the download page for around $30. http://www.apple.com/quicktime/.

To create an H264 Quicktime please click on http://www.beam.tv/workspace/dataOpen/SPyqtxVyDb for a ‘walk thru’ demonstration.

BEAM.TV Fees:

If you do not already have a Beam.TV account, you must pay a once-only charge (paid by credit card only) after each file is uploaded. This finalising fee is separate from the Spikes Asia entry fee and must be paid after your upload is complete.

Your entry is not considered complete until you have paid the Beam.TV finalising fee.

*The Season Pass includes unlimited digital delivery to all awards via BEAM.TV for a one-off payment. Please contact BEAM.TV directly for more information at awards@beam.tv.

CD/DVD

* If you prefer, you can still send your entries on a PC-compatible Data CD to the Festival office. You will receive pre-printed CD labels after completing your online entry forms. You must print out these labels, attach them to your CD (s) and send them with a copy of your entry forms.

* CD entries should be supplied as follows:

•  
  • Mpeg2 Format only: Encoded as a high quality video (mpeg2 format only), and at a rate of 8-10 megabits per second.
  • The resulting mpeg2 file should have audio and video as one file, and follow the File Requirements chart above.

* Please do NOT send Windows Media Video, Quicktime or other file formats on the disc.

*Entries in the same campaign may be submitted on 1 CD

If you have completed your submission online and uploaded all necessary files via Beam.tv during the online entry process, there is no need to send anything further to the Spikes Asia office.

Otherwise, please include all the following items when sending your entries to Spikes Asia:

* Entry materials as specified in the Material Requirements (CD)

Send by courier or registered mail to:

Spikes Asia Awards
35A Kreta Ayer Road
Singapore
089000
Tel +65 6224 6101  Fax +65 6224 6102

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE SPIKES ASIA OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 Dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Spikes Asia office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Spikes Asia office.

The Spikes Asia Organisers cannot accept responsibility for presentation of entries which arrive after 3rd September 2010.

The entry fee of S$440 is applicable on EACH TV/Cinema entry (for companies based in Singapore + 7% GST is added, total S$470.80)

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102 or entries@spikes.asia

Cheques are NOT accepted.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in SINGAPORE DOLLARS and arrives at our bank in SINGAPORE DOLLARS.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.

* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.

* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.

* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

* All entrants must accept that their entries may be used in our archive.

* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

TV/Cinema entries are mainly judged upon creative and/or production values.
No agency branding or any contributing creative companies/people must be visible on the entry (eg. Logos, credits etc).  This is to ensure the jury remains neutral when judging.

All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry.

Entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version. Translations are strongly advised so that the TVC can be more easily understood by the jury and participants.

When submitting a campaign, the entries will be shown in the order you have indicated on the entry form (eg. 1 of 2, 2 of 2). This means the jury members will view these entries back to back.

Directors reels and cuts, spec ads and conceptual advertising are not eligible.

All entries must be no more than 3 minutes long. Should your advert be over the 3 minute mark, we will require a media schedule to prove the legitimacy of the advert.

Please follow the links below for useful downloads.

Download complete Categories and Rules PDFs.

Download tips for entering TV/Cinema here.

Print Categories 2010

Each entry can be submitted to ONE Print category only

A01. Food Products
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, frozen, canned, dried foods, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, diet & health foods, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk

A02. Beverages – Alcoholic & Non-Alcoholic
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

A03. Home Furnishing, Appliances, Maintenance & Household Products
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products. Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives

A04. Consumer Electronics
Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, radios, home computers, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars

A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hair dye, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers, OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses

A06. Clothing, Footwear & Accessories
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A07. Miscellaneous
Pet food & pet care products, gifts & greetings cards, pens and personal stationery, tobacco & associated products

A08. Cars & Automotive Services
Including jeeps & 4-wheel drives, Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, gasoline, oil, batteries, paint, breakdown & servicing companies, car dealers and car finance & leasing

A09. Retail Outlets, Fast Food Outlets & Restaurants
Department & specialist stores, shopping centres/malls, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, grocery shop, speciality stores, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions

A10. Sports, Entertainment, Travel & Leisure
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, arts festivals, concerts, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports equipment, bicycles, boats & caravans, toys, board games, computer games, PlayStation, X-Box, Game Boy etc., golf & country clubs

A11. Publications & Media
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A12. Financial Products & Services
Banks, building societies, credit unions, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment, property development

A13. Business Equipment & Services
Business computers & software, printers, photocopiers, fax machines, business phone equipment, office furniture & stationery, courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions

A14. Commercial Public Services
Telecommunications services, internet service providers, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, ISP's, search engines, portals, etc.
(Please note, where possible, ads for websites should be placed in the relevant product or service category)

A15. Corporate Image
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV Programme sponsorship, seasonal greetings

A16. Public Service, Charity & Fundraising
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, Political & religious messages, unions, associations, special interest groups, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. The Organisers may refuse entries which offend national or religious sentiments or public taste.

4. Advertisements must not have been entered in the Festival in previous years.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3 September 2010.

7. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

8. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.

9. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

11. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Spikes Asia Office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

* The Spikes Asia prizes will be awarded by a Jury composed of top international creatives.

* The Jury will meet in Spikes Asia in Singapore to vote on the entries and select finalists and winners.

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

At the second viewing, the Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes Asia trophies.
 
* A Spikes Asia Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Media, Design, Integrated and Craft. The Grand Prix will be chosen from the Gold Spikes Asia awards in each section.

* Entries in the Public Service and Charities categories are excluded from winning the Grand Prix.

* Entries that reach the second viewing are shortlisted and will receive a certificate.

* All trophies are given to the entrant companies.

* The Spikes Asia Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, irrespective of whether these have been entered by the agency or another party. The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Hong Kong and TBWA\Shanghai will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.

The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

Only the information submitted on the entry forms or amendments received before 3 September 2010 will be considered in the Agency of the Year calculations.

* Scores are calculated as follows:

Shortlist 1 point
Bronze 3 points
Silver 5 points
Gold 7 points
Grand Prix 10 points

All entries and payment must be received in the Spikes Asia office in Singapore or through our website www.spikes.asia , no later than 6 August 2010.

We have provided some tips for entering Print: Please click here.

* Each advertisement constitutes one entry.

* Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.

* "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.
 
* Ads can be entered in one category per medium only.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 3 September 2010 will incur costs.

* For each entry you must supply:

One JPEG at 300 dpi RGB, longest side 420mm

*Participants who enter online will be able to upload JPEG images (max 10MB each) to the website as part of their entry. Alternatively, digital images can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images for all your entries, separated in folders by entry section, on one CD-ROM

One unmounted proof of each entry:
This will be used by the Jury for judging and should be approximately 60 cm x 40 cm, but not larger (A2). Any proofs submitted which are larger than these dimensions will be folded.

One mounted proof of each entry:
For Print ads please supply 1 appropriate mounted proof. This will be used, if the ad is shortlisted, in the Print exhibition. It should measure approximately 60cm x 40cm and be mounted on black lightweight card with a copy of the entry form on the back.

* Ads which are not in English should be accompanied by an English translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

For further assistance and guidance on preparing your Print entries, please contact entries@spikes.asia

Please supply the following material and documents:

• 1 x mounted proof per entry
• 1 x unmounted proof per entry
• PC Compatible CD-ROM containing a digital image of each entry (not required if all digital images have been uploaded online).

Should be sent by courier or registered mail to:

Spikes Asia Awards
35A Kreta Ayer Road
Singapore
089000
Tel +65 6224 6101
Fax +65 6224 6102

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE SPIKES ASIA OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Spikes Asia office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Spikes Asia office.

The Spikes Asia Organisers cannot accept responsibility for presentation of entries which arrive after 3 September 2010.

The entry fee of S$400 is applicable on EACH Print entry (for companies based in Singapore + 7% GST is added)


Payment

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

Cheques are NOT accepted.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102or payments@spikes.asia

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Singapore Dollars and arrives at our bank in Singapore Dollars.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.

* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.

* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Festival either directly or indirectly.

* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

* All entrants must accept that their entries may be used in our archive

* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

Please follow the links below for useful downloads.

Download complete Categories and Rules PDFs.

Download tips for entering Print here.

Outdoor Categories 2010

Each entry can be submitted to ONE Outdoor Lions category only.

All Outdoor Lions entries in the Billboard and Street Furniture categories MUST be designed for standard or existing Outdoor poster sites e.g. billboard, bus shelter, standard transit advertising sites etc.  However this can include sites which have been modified or adapted in a minor way.

Please note: You will be asked to describe the “poster format” when you complete your entry form and this information will be considered by the jury while they are judging.

All free format Outdoor Lions entries must be entered in the Ambient categories.

All digital outdoor entries must be entered in the Digital Outdoor category.

Indoor posters and those displayed at point of purchase should be entered into the Posters categories. The organisers will move all such entries to that section if they are entered incorrectly.

Posters that are ALSO displayed at other outdoor or poster sites should be entered in the Billboard and Street Furniture category below, and the locations clearly stated.

BILLBOARDS & STREET FURNITURE
A01. Food Products
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, frozen, canned, dried foods, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, diet & health foods, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, desserts, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, milk desserts, ice cream, flavoured milk

A02. Beverages – Alcoholic & Non-Alcoholic
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

A03. Home Furnishing, Appliances, Maintenance & Household Products
House & garden furniture, washing machines, dryers, dishwashers, fridges, freezers, cookers, microwaves, kitchen utensils, appliances & crockery, glassware, bed & table linen, baths, showers & toilets, home decorating & building products, wall & floor coverings, heaters, air conditioners, lamps, clocks, home security products, smoke detectors, tools, garden tools, machinery & products. Detergents, cleaning products, shoe polish, air fresheners, insecticides, foil, cling film & food packaging, light bulbs, batteries (not car batteries), paint, varnish & wood protectors, adhesives

A04. Consumer Electronics
Televisions, video players, blank audio & video tapes, cameras, video cameras, film, hi-fi, personal stereos, CD players & minidiscs, radios, home computers, DVD players, personal phone equipment incl. mobile phones & pagers, binoculars

A05. Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hair dye, hairspray, gel, mousse, dyes, soap, shower & bath products, sun block & tanning products, hair dryers, hair straighteners, hair curlers, OTC medicines & tablets, vitamins & herbal remedies, diet supplements & products, insect repellents, adhesive plasters, skin remedies, anti-hair loss lotions, condoms, pregnancy tests, other pharmaceutical products, hairbrushes, combs, wigs, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, diapers, razors & shaving products, hair removal products, contact lenses, hearing aids, prescription drugs, contact lenses

A06. Clothing, Footwear & Accessories
Day, evening & nightwear, underwear, tights & stockings, footwear, sportswear, clothing fabrics & sewing materials, jewellery, watches, luggage, handbags, fashion & designer sunglasses & spectacle frames

A07. Miscellaneous
Pet food & pet care products, gifts & greetings cards, pens and personal stationery, tobacco & associated products

A08. Cars & Automotive Services
Including jeeps & 4-wheel drives, Pick-up trucks, vans, lorries, motorbikes, tyres, spare parts, accessories incl. in-car hi-fi, petrol stations, petrol, gasoline, oil, batteries, paint, breakdown & servicing companies, car dealers and car finance & leasing

A09. Retail Outlets, Fast Food Outlets & Restaurants
Department & specialist stores, shopping centres/malls, store cards, supermarkets, DIY stores, drugstores, opticians, hairdressers, beauty salons, grocery shop, speciality stores, laundry service, estate agents, photo-processors, TV, video & other rental stores, mail-order companies & catalogues, online stores and auctions

A10. Sports, Entertainment, Travel & Leisure
Airlines, train & bus companies, ferry & cruise lines, travel agencies, tourist boards, hotels, resorts, city & country promotion, car hire, travel passes, leisure & theme parks, gyms, health & diet clubs, sporting events, music festivals, arts festivals, concerts, orchestras & instruments, exhibitions & shows, nightclubs, bars, museums, art galleries, cinemas & theatres, sports equipment, bicycles, boats & caravans, toys, board games, computer games, PlayStation, X-Box, Game Boy etc., golf & country clubs

A11. Publications & Media
Newspapers, magazines, books, records, CDs, cassettes, DVDs, TV & radio stations, networks & programmes, encyclopaedias & correspondence courses

A12. Financial Products & Services
Banks, building societies, credit unions, credit cards, current & savings accounts, mortgages & loans, investment companies, personal, health & building insurance, car insurance, pension & retirement plans, buildings development & road construction, real estate investment, property development

A13. Business Equipment & Services
Business computers & software, printers, photocopiers, fax machines, business phone equipment, office furniture & stationery, courier services, employment agencies, advertising agencies & production companies, use of advertising, website design, awards competitions

A14. Commercial Public Services
Telecommunications services, internet service providers, yellow pages, directories, postal services, electricity, gas, power & water companies, private healthcare & clinics, private schools & colleges, ISP's, search engines, portals, etc.
(Please note, where possible, ads for websites should be placed in the relevant product or service category)

A15. Corporate Image
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV Programme sponsorship, seasonal greetings

A16. Public Service, Charity & Fundraising
Anti-smoking, anti-drugs, anti-drink-driving, road safety, health, hygiene, Aids awareness, Political & religious messages, unions, associations, special interest groups, environmental awareness, government & forces recruitment, state education, racial, ethnic & disability awareness, sex equality, charities, funds, volunteers, Red Cross, blood & organ donation


B AMBIENT

B01. Transit Advertising

B02. Special Build
(including 3D and free format structures, ticket barriers, floor media, adaptations of exterior locations, signage, buildings or street furniture, non standard transit advertising)

B03. Small Scale Special Solutions
(incl. petrol pumps, flyers, stickers, signage)

B04. Bars & Restaurants
(incl. washrooms, glasses, beer mats & ashtrays),

B05. Stunts & Live Advertising
(Entries in these categories cannot be entered in the Product & Service categories and should not be designed for standard poster sites)

B06. Digital Outdoor
Including digital escalator panels, LCD screens, cross-track projection sites, digital roadside billboards, bluetooth enabled screens and interactive posters including consumer generated content


C. POSTER inc. Point of Purchase
Standard free-format posters for indoor rather than outdoor use – for instance in-store or at point of purchase e.g. supermarkets, auto showrooms, pharmacies, (but not including retail displays). Posters displayed at other indoor locations can also be included here such as hospitals, schools, banks, offices, residential buildings/foyers, exhibitions, museums and galleries etc.

All standard washroom advertising should also be included here.

There is no size restriction but posters must not have appeared in a larger size on any other outdoor sites and may not be entered in any other Outdoor categories.

C01. Fast Moving Consumer Goods
Including: Foods & drinks, cosmetics & beauty, toiletries & pharmacy, household cleaning products, household items, stationery

C02. Other Consumer Products
Including: Sportswear & equipment, sunglasses, personal electronics (mobile phones, cameras, game consoles, PDAs, etc), home appliances, furnishings, cars & automotives

C03. Consumer Services
Including: Financial services, travel, entertainment & leisure, computing & telecommunications, Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

C04. Business Products & Services
Including: Business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

C05. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Including: Anti-smoking, anti-drink driving, road safety, health, hygiene, Aids awareness. Political & religious messages, environmental awareness, government & forces recruitment, ethnic & disability awareness, blood & organ donation etc.

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. The Organisers may refuse entries which offend national or religious sentiments or public taste.

4. Advertisements must not have been entered in the Festival in previous years.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3 September 2010.

7. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

8. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.

9. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

11. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Spikes Asia Office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

* The Spikes Asia prizes will be awarded by a Jury composed of top International creatives.

* The Jury will meet in Singapore in September to vote on the entries and select finalists and winners.

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

At the second viewing, the Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes Asia trophies.

* A Spikes Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Media, Design, Integrated and Craft. The Grand Prix will be chosen from the Gold Spikes Asia awards in each section.

* Entries in the Public Service and Charities categories are excluded from winning the Grand Prix.

* Entries that reach the second viewing are shortlisted and will receive a certificate

* All trophies are given to the entrant companies.

* The Spikes Asia Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, irrespective of whether these have been entered by the agency or another party. The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Hong Kong and TBWA\Shanghai will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.

The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

Only the information submitted on the entry forms or amendments received before 3 September 2010 will be considered in the Agency of the Year calculations.

* Scores are calculated as follows:

Shortlist 1 point
Bronze 3 points
Silver 5 points
Gold 7 points
Grand Prix 10 points

All entries and payment must be received in the Spikes Asia office in Singapore or through our website www.spikes.asia, no later than 6 August 2010.

We have provided some tips for entering Outdoor: Please click here.

* Each advertisement constitutes one entry.

* Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.

* "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.

* Ads can be entered in one category per medium only.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 3 September 2010 will incur costs.

* For each entry you must supply:

One JPEG at 300 dpi RGB, longest side 420mm maximum.

*Participants who enter online will be able to upload JPEG (max 10MB) images to the website as part of their entry. Alternatively, digital images can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images for all your entries, separated in folders by entry section, on one CD-ROM

One unmounted proof of each entry:
This will be used by the Jury for judging and should be approximately 60 cm x 40 cm, BUT NOT LARGER than 594 mm x 420 mm. Any proofs submitted which are larger than these dimensions will be folded.

One mounted proof of each entry as follows:
For Outdoor ads, supply 1 appropriate mounted proof or photograph of the actual poster site.
This will be used, if the ad is shortlisted, in the Outdoor exhibition. It should measure approximately 60 cm x 40 cm (A2) and be mounted on black lightweight card with a copy of the entry form on the back. (not foamboard)

Optional support material (Ambient):
You may wish to provide a short audio-visual presentation to support some Ambient entries. They should be no longer than 3 minutes long. These must be submitted in Mpeg2 format and must be submitted on PC compatible CD-ROM. Videos should be tailored to the Outdoor category. Please note we ALWAYS require a jpeg image.

Video presentations will be used if your entry is a winner in post-Festival promotions and on the Spikes Asia winners website. This presentation may also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown at or after the Festival.

MPG2 File Encoding Standards
For submission to Spikes Asia please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1MB/s.
Please send your presentation on CD Rom.

Please do NOT send DVD, Windows Media Video, Quicktime or other file formats.

* Ads which are not in English should be accompanied by an English translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

For further assistance and guidance on preparing your Outdoor entries, please contact entries@spikes.asia.

Please supply the following material and documents:

•    1 x mounted proof per entry
•    1 x unmounted proof per entry
•    PC Compatible CD-ROM containing a digital image of each entry (not required if all digital images have been uploaded online).

Send by courier or registered mail to:

Spikes Asia Awards
35A Kreta Ayer Road
Singapore
089000
Tel +65 6224 6101 
Fax +65 6224 6102

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE SPIKES ASIA OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Spikes Asia office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Spikes Asia office.

The Spikes Asia Organisers cannot accept responsibility for presentation of entries which arrive after 3 September 2010.

The entry fee of S$400 is applicable on EACH Outdoor entry (for companies based in Singapore + 7% GST is added).


Payment

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

Cheques are NOT accepted.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102 or payments@spikes.asia.

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Singapore Dollars and arrives at our bank in Singapore Dollars.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.

* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.

* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Festival either directly or indirectly.

* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation.

Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

* All entrants must accept that their entries may be used in our archive

* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

Please follow the links below for useful downloads.

Download complete Categories and Rules PDFs.

Download tips for entering Outdoor here.

Radio Categories 2010

A01. Corporate Information
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship

A02. Consumer Products
Including: automotive, fast moving consumer goods (incl. foods, drinks), sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy

A03. Consumer Services
Including: Financial services, travel, entertainment & leisure, computing & telecommunications.
Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

A04 Business Products & Services
Including: Business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

A05. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness
Including: Anti-smoking, anti-drink driving, road safety, health, hygiene, Aids awareness. Political & religious messages, environmental awareness, government & forces recruitment, ethnic & disability awareness, blood & organ donation etc.


B01. Music/Sound Design
The jury will consider the level of the emotional bond with the work and whether the craft of the work adds something to the idea and pushes the execution.

B02. Use of Radio as a Medium
In these categories, your entry will be judged specifically on great use of the media, regardless of the product or service

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. The Organisers may refuse entries which offend national or religious sentiments or public taste.

4. Advertisements must not have been entered in the Festival in previous years.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3 September 2010.

7. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

8. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.

9. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

11. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Spikes Asia Office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

* The Spikes Asia prizes will be awarded by a Jury composed of top International creatives.

* The Jury will meet in Singapore in September to vote on the entries and select finalists and winners.

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

At the second viewing, the Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes Asia trophies.

* A Spikes Asia Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Media, Design, Integrated and Craft. The Grand Prix will be chosen from the Gold Spikes Asia awards in each section.

* Entries in the Public Service and Charities categories are excluded from winning the Grand Prix.

* Entries that reach the second viewing are shortlisted and will receive a certificate.

* All trophies are given to the entrant companies.

* The Spikes Asia Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, irrespective of whether these have been entered by the agency or another party. The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Hong Kong and TBWA\Shanghai will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.

The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

Only the information submitted on the entry forms or amendments received before 3rd September 2010 will be considered in the Agency of the Year calculations.

* Scores are calculated as follows:
Shortlist 1 point
Bronze 3 points
Silver 5 points
Gold 7 points
Grand Prix 10 points

* Each advertisement constitutes one entry.

* Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.

* Radio ‘Teasers’, where each execution taken individually is meaningless, and where the name of the product/brand appears only once in the series, are considered one entry.

* Ads can be entered in one category per medium only.

* Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 3rd September 2010 will incur costs.

We have provided some tips for entering Radio: Please click here.

MP3 FILES:
1. All entries must be submitted as MP3 files. NO OTHER FORMATS CAN BE ACCEPTED.

2. Radio entries must be submitted as MP3 files, Bit rate 128 kbps, Compression ratio 11:1 File size should not exceed 3MB.

3. The maximum length for each entry is 180 seconds.

4. All entries MUST be submitted in the original language of the ad.

5. If the original language is not English, we strongly recommend that you also submit an English language version of the ad.

6. If an entry is submitted ONLY in English from a country where English is not the mother tongue, we may require proof that the ad has always and only aired in English. Without such proof, the jury may withdraw the entry from judging without prior notice.

7. All submissions must be supplied as originally transmitted, with no additions or alterations. Any translated ads should be exact translations of this original ad, not an updated or amended version.

8. If supplied, the English language version MUST be an exact translation of the original. Both the script and the sound effects used should be the same as the original. You should not use substitute character names, places or events for those more relevant to an English-speaking audience. Therefore, it will be in your own interests to explain or translate any specific word play or local, social, cultural or political references and nuances in the Brief Explanation section.

9. We strongly advise that the voice actors used in translated versions are the same gender as those used in the original ad. If actors of a different gender are used, you may be asked to supply an alternative version.

10. Each version of the ad MUST be submitted as a separate MP3 file. When submitting two versions of the ad, please ensure you do not include both versions in one file.

11. Participants who enter online will be able to upload MP3 files to the website as part of their entry. We strongly recommend that you use the online upload facility to submit your MP3(s).

12. Alternatively, entries can be sent on PC compatible CD-ROM(s). If submitting on CD-ROM, please save each version of each entry as a separate file and name all files with the entry number and title of the entry. If possible, please include all files for all your entries on one CD-ROM.

WRITTEN SCRIPTS:
1. All entrants must submit a full and accurate English script for each ad entered. If the ad was originally aired in another language, a full script in the original language must also be submitted. Please note that these scripts will be read by the Jury, and must be provided accurately and in full.

2. The script(s) must be EXACT TRANSCRIPTIONS of the original ad(s), and of the translation(s) if applicable. The Festival reserves the right to edit any scripts which are not exact reproductions of the audio file(s) provided. Alternatively, you may be asked to resupply the script.

3. Scripts must be supplied in Roman characters only, as the system will not recognise foreign characters. Roman characters with accents (e.g. ö, ñ etc.) are acceptable.

For further assistance and guidance on preparing your Radio entries, please contact entries@spikes.asia.

If you have completed your submission online and uploaded all necessary files during the online entry process, there is no need to send anything further to the Festival office. 

If you have not uploaded your MP3(s) online, and are sending files on CD-ROM by post, please include the following material and documents:

• Radio Lions Entries Payment and Entry Forms
• CD-ROM containing an MP3 file for each entry IN THE ORIGINAL LANGUAGE and, if applicable, in ENGLISH

If you have chosen to upload your MP3(s) file with your online entry, please do not send these files on CD-ROM.

Spikes Asia Awards
35A Kreta Ayer Road
Singapore
089000
Tel +65 6224 6101 
Fax +65 6224 6102

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE SPIKES ASIA OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Spikes Asia office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Spikes Asia office.

The Spikes Asia Organisers cannot accept responsibility for presentation of entries which arrive after 3 September 2010.

The entry fee of S$400 is applicable on EACH Radio entry (for companies based in Singapore + 7% GST is added).

Payment

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

Cheques are NOT accepted.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in SINGAPORE DOLLARS and arrives at our bank in SINGAPORE DOLLARS.

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102 or payments@spikes.asia.
 
* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.

* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.

* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the Festival either directly or indirectly.

* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

* All entrants must accept that their entries may be used in our archive

* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

Digital Categories 2010

WEBSITES & MICROSITES
Destination sites built as a storefront for a company's long-term business. You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL.

A01. Corporate Information
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship

A02. Consumer Products
Automotive, fast Moving consumer goods (incl. foods, drinks), sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy

A03. Consumer Services
Financial services, travel, entertainment & leisure, computing & telecommunications.
Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

A04 Business Products & Services
Including: business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

A05. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness


B. ONLINE ADVERTISING
Including banners, rich media, pop ups and pop unders, skyscrapers, flash animated etc.
All entries must show the ad in the context of a webpage as it was originally displayed

B01. Corporate Information
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship

B02. Consumer Products
Automotive, fast Moving consumer goods (incl. foods, drinks), sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy

B03. Consumer Services
Financial services, travel, entertainment & leisure, computing & telecommunications.
Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

B04 Business Products & Services
Including: business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

B05. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness

   
C. Digital Tools

C01. Viral & Email Marketing
Viral entries in this category must be presented so that the judges can see how an individual was led to the work. E.g. posted within a website, sent virally.

All entries in the viral category must include as much information about the results and effectiveness as possible, ideally with numbers of views/hits/forwards/spread/users etc.

Email entries in this category must be executed within an email be presented as the original email including the “subject” and “from” fields. You can submit this by supplying a URL leading to a display page with the original email to view. Alternatively entries can be submitted by email, as the original email sent to digital@spikes.asia. When completing your online entry form, please put www.emailentry.com into the URL field.

C02. Interactive Tools & Applications, Games and Mobile Advertising
Downloadable or online tools e.g. screensavers, tickers, organisers, calendars, diaries, counters, calculators, etc.
Advertising made for mobile phones or using mobile technology including mobile applications and downloadable tools for BlackBerry, iPhones etc.

C03. Other Digital Channels
Other digital advertising that doesn’t fit in any of the categories above.

D01. Digitally Led Integrated Campaign
Should contain at least 3 different and separate digital elements for the same concept. (e.g. 1 website, 1 banner, 1 email).

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. The Organisers may refuse entries which offend national or religious sentiments or public taste.

4. Advertisements must not have been entered in the Festival in previous years.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3 September 2010.

7. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

8. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.

9. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

11. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Spikes Asia Office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

* The Spikes Asia prizes will be awarded by a Jury composed of top International creatives.

* The Jury will meet in Singapore in September to vote on the entries and select finalists and winners.

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

* At the second viewing, the Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes Asia trophies.

* A Spikes Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Media, Design, Integrated and Craft. The Grand Prix will be chosen from the Gold Spikes awards in each section.

* Entries in Public Service and Charities categories are excluded from winning the Grand Prix.

* Entries that reach the second viewing are shortlisted and will receive a certificate.
* All trophies are given to the entrant companies.

All entries and payment must be received in the Spikes Asia office or through our website www.spikes.asia, no later than 6 August 2010.

Please check our Tips for entering Digital: Please click here.

All entries must be accessible by latest the 3 September and be live until at least end of November.

* Each website, online ad or viral constitutes ONE entry

* You must submit one URL per entry that leads the viewer straight into your entry.

* Your entry must be accessible without login or password.

* Please do not send any physical material. We cannot accept video clips on CDs.

* All entries must be designed for posting on the Internet or other digital channels.

* All websites must be viewable on a PC using Internet Explorer 6.0 or higher versions.

* Online ads, e-mails and virals which form a campaign must be entered and paid for as single entries, e.g. 3 viral videos which form a campaign must be entered and paid for as 3 separate entries, with separate links leading to each of the videos.

* You may enter a website and a microsite that is part of the same website as long as that microsite has a separate URL that is accessible independently of the main website URL.
 
* Landing/Presentation pages are permitted only if there is STRICTLY no agency branding or reference to anyone who worked on the entry. A brief synopsis of the entry and the title and client name may be included on the launch page, as well as a presentation video (which must not be longer than 2 minutes long). Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival. Do not supply landing pages leading to more than one entry, except when entered in D. Integrated Digital Campaign.

* Note: Email Marketing entries must be presented as the original email including the “subject” and “from” fields. You can submit this by supplying a URL leading to a display page with the original email to view. Alternatively entries can be submitted by email, as the original email sent to entries@spikes.asia (in this case, when completing your online entry form, please put www.emailentry.com into the URL field)

* All entries submitted in the Online advertising categories must show the ad in the context of a webpage as it was originally displayed.

* Entries in the Viral category must include as much information about the results and effectiveness as possible, ideally with numbers of views/hits/forwards/spread/users etc. Please note, in the absence of any indication of results, the Jury might not be able to vote for the entry

* All entries will be cached and archived on 6th September 2010. All winning and shortlisted entries will be compared with the archived versions to ensure the content has not been substantially altered after 3rd September 2010 and before the judging takes place. Tampering with the content or presentation of your entry after the 3rd September 2010 may result in disqualification.

* Entries which cannot be accessed for judging due to long periods of server downtime will not be considered by the Jury.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 3rd September 2010 will incur costs.

For further assistance and guidance on preparing your Digital entries, please contact entries@spikes.asia.

The entry fee of S$400 is applicable on EACH Digital entry (for companies based in Singapore + 7% GST is added).

Payment

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

Cheques are NOT accepted.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102 or payments@spikes.asia.
 
It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Singapore Dollars and arrives at our bank in Singapore Dollars.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.

* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.

* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.

* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

* All entrants must accept that their entries may be used in our archive

* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

Please follow the links below for useful downloads.

Download complete Categories and Rules PDFs.

Download tips for entering Digital here.

DIRECT & SALES PROMOTION 2010

A. USE OF MEDIA CATEGORIES

A01. Mailings
Flat mailings, incl. greeting cards, invitations, change of address notices, one dimensional mailing without samples or pop-ups (submit actual sample showing label or other addressing method); multi-dimensional mailing with samples or pop-ups (submit actual sample showing label or other addressing method)

A02. Premiums & Giveaways
Any promotional item that includes the Advertiser’s logo and/or message, e.g.
clothing, electronic items, travel Items, stationery items

A03. Company Literature
Leaflets, pamphlets, fliers, calendars, brochures, business cards, invitations, greetings cards

A04. Direct Response Digital Media
Including email marketing (submit URL/email sample)

A05. Alternative Media
Non-traditional media, including never used before media, outdoor/ambient media


B. PRODUCT & SERVICE

B01. Corporate Image & Information
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship, advertising agencies and production companies

B02. Consumer Products & Services
Including: Automotive, fast moving consumer goods (incl. foods, drinks), sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy
Including: Financial services, travel, entertainment & leisure, computing & telecommunications.
Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

B03 Business Products & Services
Including: Business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

B04. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness


C01. Integrated Campaign Led By Direct
Programmes that use 3 or more different media in one campaign which is initiated, led or driven predominantly by Direct Marketing. Note, entries in this category MUST contain 3 or more DIFFERENT media (submit appropriate photographs, video and/or samples as support).


D. SALES PROMOTION

D01. Event/Field Marketing
Best Event Marketing Programme for consumers or at trade shows. Includes sampling, demonstrations, merchandising activity, experiential marketing. Non-standard event marketing, field marketing and guerrilla advertising.

D02. New Product Launch/Re-launch
Promotion designed to re-engage consumers and encourage trial and brand awareness clothing, electronic items, travel Items, stationery items

D03. Merchandising/In-store Marketing & Point of Purchase Displays
Best brand equity and sales creation in-store, using display, point-of-purchase materials and environmental design (shelf/store design), including promotional packaging.
(submit appropriate samples or photographs as support)

D04. Use of Digital in a Promotional Campaign
Including websites, microsites, search engines, banner ads, email marketing, digital POS, virals, blogs, social media, augmented reality, branded content, games and applications. mobile games and applications widgets, mobile marketing, digital installations


E01. Integrated Campaign Led By Sales Promotion
Programmes that use 3 or more different media in one campaign which is initiated, led or driven predominantly by sales promotion. Note, entries in this category MUST contain 3 or more DIFFERENT media (submit appropriate photographs, video and/or samples as support).

Direct
The definition of Direct Marketing for the purpose of Spikes Asia encompasses targeted direct communication, designed with the intention of entering into a dialogue with the respondent and to generate response or specific action whilst building and prolonging relationships. It is not limited only to work that contains a response mechanism - coupon, phone number etc., but must be able to demonstrate that it had some directly attributable effect on behaviour and must be concerned with obtaining a meaningful, measurable response.

Sales Promotion
The definition of Promo & Activation for the purpose of Spikes Asia encompasses activity which is designed to create immediate activation and/or offer for the sales of a product or service. This may be effected using sampling, tie-ins, competitions, events, in-store advertising, exhibitions and other promotional vehicles, such as digital media. Prizes will be awarded to the freshest creative ideas that actively engage consumers to products/brands and achieve measurable results.

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. The Organisers may refuse entries which offend national or religious sentiments or public taste.

4. Advertisements must not have been entered in the Festival in previous years.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3 September 2010.

7. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

8. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.

9. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

11. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Spikes Asia Office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

* The Spikes Asia prizes will be awarded by a Jury composed of top International creatives.

* The Jury will meet in Singapore in September to vote on the entries and select finalists and winners.

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding

The jury's voting will be based on 4 criteria: Strategy, Creativity, Execution and Results. Each entry will receive 4 marks which will make up the total vote and these marks will be weighted as follows:

* Entries that are shortlisted will receive a certificate. The Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes trophies.

* A Spikes Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Media, Design, Integrated and Craft. The Grand Prix will be chosen from the Gold Spikes Asia awards in each section.

* Entries in the Public Service and Charities categories are excluded from winning the Grand Prix.

* All trophies are given to the entrant companies.

All entry forms and payment must be received in the Spikes Asia Lynx Office or through our website www.spikes.asia, no later than  6 August 2010.

1. COMPULSORY MATERIALS

For all entries, you must supply a Presentation Board in both digital and hard copy formats

* For each entry you must supply one JPEG of a Presentation Board at 300 dpi RGB with the longest side at approximately 420mm.
* You will be able to upload JPEG (max. 10MB) images to the website as part of your entry. Alternatively, digital images can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images for all your entries on one CD-ROM.

*You must also send an A2 sized print out/hard copy of your Presentation Board, which should be laminated or encapsulated in light plastic (approximately 60cm x 40cm).

- The Presentation Board MUST be contained on one page.   
- It should contain some key visuals and a simple, clear summary in English    
of the written part of your entry. No more than 100 words total on the Presentation Board.
- You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.

* Whenever possible, we advise you to replace any non-English copy on the ad with an English translation.

2. SUPPORTING MATERIALS

In addition, you should supply relevant support material, depending on the type of entry you are submitting. You MUST supply AT LEAST the material relating to the media category you are entering.
This material will be used to support your entry should it reach the shortlist.
Unless an exceptional case, please supply support material limited to 3 pieces in total. Excess support material may not be shown to the Jury.

•    For mailing entries, please supply 1 or 2 copies of the actual mailing piece.
•    For alternative media/field marketing entries, please supply 1 copy of the actual sample, video or photographs as appropriate.
•    Packaging and display materials: send actual packaging piece or display if reasonably sized. If this is not possible or practical, please supply photographs.
•    Digital/Interactive: Enter your URL online when submitting your entry. Note: Email Marketing entries must be presented as the original email including the “subject” and “from” fields. All entries in this category should be submitted by email, as the original email sent to entries@spikes.asia

3. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY

For guidance on how best to present your Audio-Visual presentation please click HERE.

Ideally, please supply 2 versions of your presentation as follows:

1) Long version: a maximum of 3 minutes

This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

2) Short version: 45-60 seconds

Additionally, it is strongly recommended that you supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarizing the entry.

Please supply your audio visual material as an MPG2 file format ONLY, you can upload via the website or send on a PC-compatible Data CD.

This presentation may also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries.

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

MPG2 File Encoding Standards
For submission to Spikes Asia please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1MB/s. Please send your presentation on CD Rom.

We will not accept Audio-Visual presentations submitted as DVD files in Quicktime, Windows Media video, or any other file format.

Please check our Tips for entering Direct & Sales Promotion please click here.

1. COMPULSORY MATERIALS

For all entries, you must supply a Presentation Board in both digital and hard copy formats

* For each entry you must supply one JPEG of a Presentation Board at 300 dpi RGB with the longest side at approximately 420mm.

* You will be able to upload JPEG images to the website as part of your entry. Alternatively, digital images can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images for all your entries on one CD-ROM.

*You must also send an A2 sized print out/hard copy of your Presentation Board, which should be laminated or encapsulated in light plastic (approximately 60cm x 40cm).

- The Presentation Board MUST be contained on one page.
- It should contain some key visuals and a simple, clear summary in English
of the written part of your entry. No more than 100 words total on the Presentation Board.
- You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.

* Whenever possible, we advise you to replace any non-English copy on the ad with an English translation.

2. SUPPORTING MATERIALS:

In addition, you should supply relevant support material, depending on the type of entry you are submitting. You MUST supply AT LEAST the material relating to the media category you are entering.

This material will be used to support your entry should it reach the shortlist.
Unless an exceptional case, please supply support material limited to 3 pieces in total. Excess support material may not be shown to the Jury.

• For mailing entries, please supply 1 or 2 copies of the actual mailing piece.
• For alternative media/field marketing entries, please supply 1 copy of the actual sample, video or photographs as appropriate.
• For radio entries, please supply the ad as an MP3 file on a PC compatible CD-Rom.
• Packaging and display materials: send actual packaging piece or display if reasonably sized. If this is not possible or practical, please supply photographs.
• Digital/Interactive: Enter your URL online when submitting your entry. Note: Email Marketing entries must be presented as the original email including the “subject” and “from” fields. All entries in this category should be submitted by email, as the original email sent to entries@spikes.asia

3. AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:

For guidance on how best to present your Audio-Visual presentation please click here.

For all entries, we strongly recommend that you prepare an Audio-Visual Presentation (AVP) or “video clip” to support your entry which should summarise the brief, execution and outcome of your entry. This AVP will be viewed by the Jury during voting and deliberations and will be used if your entry is a winner in post-Spikes Asia promotions and on the Spikes Asia winners’ website.

Your presentation should be 3 minutes maximum. This explanatory clip must be concise and should contain key visuals - video, still images or any other relevant footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

Please supply your audio visual material as an MPG2 file format ONLY, you can upload via the website or send on a PC-compatible Data CD.

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

We will not accept Audio-Visual presentations submitted on DVD, in Quicktime, Windows Media video, or any other file format.

MPG2 File Encoding Standards

For submission to Spikes Asia please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576, The Data Rate must not exceed more than 1 megabyte per second. Please send your presentation on CD Rom.

For further assistance and guidance on preparing your Direct & Sales Promotion entries, please contact entries@spikes.asia.

The entry fee of S$400 is applicable on EACH Direct & Sales Promotion entry (for companies based in Singapore + 7% GST is added).

Payment

Payment should be made either:

By  BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

Cheques are NOT accepted.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102 or payments@spikes.asia

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Singapore Dollars and arrives at our bank in Singapore Dollars.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.
* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102 or entries@spikes.asia.

Please include all the following items when sending your entries to Spikes Asia:
•    Hard copy of presentation board
•    Jpeg of presentation board (only if not uploaded online)
•    Other entry materials as specified above

Send by courier or registered mail to:

Spikes Asia Awards
35A Kreta Ayer Road
Singapore
089000
Tel +65 6224 6101 
Fax +65 6224 6102

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE SPIKES ASIA OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 Dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Spikes Asia office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Spikes Asia office.

The Spikes Asia Organisers cannot accept responsibility for presentation of entries which arrive after 3 September 2010.

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.

* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.

* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.

* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

* All entrants must accept that their entries may be used in our archive.

* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

Please follow the links below for useful downloads.

Download complete Categories and Rules PDFs.

Download tips for entering Direct & Sales Promotion here.

Download Audio Visual Presentation (AVP) example for PC (.mpg) here.

Download Audio Visual Presentation (AVP) example for Mac (.mov) here

.

Media Categories 2010

An entry may be entered in up to 3 different categories: i.e. one Product/Service category and/or one Best use of Media and/or Integrated Media Campaign .

Entries can not be entered in more than one Product/Service or more than one Best Use of Media category.

If you enter in more than one category, you MUST adapt your written submission and presentation board to fit the category you are entering. You must supply a separate entry form and set of material for each entry and pay for each entry.

Please note: You MUST ensure your presentation is appropriate to the Media section, even if you submit the same campaign into other entry sections (e.g. Outdoor, Direct).
You MUST ensure the entry adheres to the criteria of the Media section.

Please read the category definitions below carefully to ensure that your entry is submitted in the most appropriate section.


A. USE OF MEDIA
In these categories, your entry will be judged specifically on great use of the media, regardless of the product or service.

A01. Best Use of Television/Cinema

A02. Best Use of Magazines/Newspapers

A03. Best Use of Outdoor (standard billboards, posters, modified billboards and posters, digital interactive sites, standard transit advertising, vehicle wraps, bus shelters, mobile billboards, metro posters, citylights)

A04. Best Use of Ambient Media: Small Scale (e.g. bars & restaurants  (incl. washrooms, glasses & ashtrays), petrol pumps, flyers, stickers, signage)

A05. Best Use of Ambient Media: Large Scale (including 3D and free format structures, ticket barriers, floor media, adaptations of exterior locations, signage, buildings or street furniture, non standard transit advertising)

A06. Best Use of Special Events and Stunt/Live Advertising

A07. Best Use of Digital Media, Including Social Media, Mobile Phones, PDAs etc.


B. PRODUCT & SERVICE
In these categories, your entry will be judged specifically on its appropriateness to the product or service, regardless of the media used.

B. PRODUCT/SERVICE CATEGORIES

Entries can not be entered in more than one Product & Service category in MEDIA.

B01. Corporate Information
Non-product-based company image, competition & event sponsorship, company mergers, flotations & relocation, TV programme sponsorship

B02. Consumer Products
Including: Automotive, fast moving consumer goods (incl. foods, drinks), sportswear, fashion & clothing, electronics and audio, cosmetics & beauty, toiletries & pharmacy

B03. Consumer Services
Including: Financial services, travel, entertainment & leisure, computing & telecommunications.
Retail, including e-commerce, restaurants, publications & media, business equipment and services, commercial public services

B04 Business Products & Services
Including: Business phone & computer equipment, office furniture, accountancy, employment agencies, agricultural and manufacturing equipment, business telecommunications, advertising agencies and production companies

B05. Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness


C01. BEST INTEGRATED CAMPAIGN

Best Use of Integrated Media: Entries in this category MUST show that at least 3 different types of media were used in the campaign (e.g. TV, Radio, Outdoor). Entrants will be judged on how successfully they have integrated the chosen media throughout the campaign, with emphasis placed on how well the different types compliment and build on each other.

1.The Festival is open to all parties involved in the use of media for advertising purposes, throughout the world, such as media agencies advertising agencies, advertisers, media-owners, etc.

2. Entries cannot be made without the prior permission of the advertiser/owner of the rights of the media solution.

3. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

4. The Organisers may refuse entries which offend national or religious sentiments or public taste.

5. Media solutions must not have been entered in the Festival in previous years.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3rd September 2010.

In the event that additional information regarding results and the outcome of the campaign becomes available after you have submitted your entry, the Festival organisers will accept updated and additional information relating to the results section only up to 3rd September 2010.

8. Only one party may enter an advertisement, i.e. Media or Advertising Agency, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

9. All media solutions submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.

10 The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

11. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

12. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Spikes Asia office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

The Spikes Asia prizes will be awarded by a Jury comprised of top International media representatives.

* The Jury will meet in Singapore in September to vote on the entries and select finalists and winners.

The Jury's voting will be based on three criteria, listed below. Each entry will receive 3 marks which will make up the total vote and these marks will be weighted as follows:

•    Insight, Strategy and the Idea (35%)
•    Creative Execution (30%)
•    Results and Effectiveness (35%)

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

* At the second viewing, the Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes Asia trophies.

* A Spikes Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Media and Integrated. The Grand Prix will be chosen from the Gold Spikes awards in each section.

* Entries in Public Service and Charities categories are excluded from winning the Grand Prix.

* Entries that reach the second viewing are shortlisted and will receive a certificate.

* All trophies are given to the entrant companies.

The Media Agency of the Year Award is given to the entrant company that obtains the highest score for its entries in the Media section, irrespective of whether these have been entered by the agency or another party. The Media Agency of the Year Award’s calculation will be based on all of the awards won by an agency but will include a maximum of 10 points for shortlisted entries.

If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The score for Media Agency of the Year are calculated as follows:

Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist Position: 1 Point

The Media Agency of the Year Award is give to the entrant company that obtains the highest score for entries in the Media section, irrespective of whether these have been entered by the agency or another party. The Media Agency of the Year Award’s calculation will be based on all of the awards won by an entrant but will include a maximum of 10 points for shortlisted entries.

If the same entry is entered in more than one category and is shortlisted and/or wins more than one award, only the points for the highest award will be counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

The score for Media Agency of the Year are calculated as follows:

Grand Prix: 10 Points

Gold: 7 Points

Silver: 5 Points

Bronze: 3 points

Shortlist Position: 1 Point

All entries and payment must be received in the Spikes Asia office or through our website www.spikes.asia, no later than 6 August 2010.

Please check our Tips for entering Media: Please click here.

* All entries must relate either to one advertisement or campaign. Entries relating to more than one advertisement/campaign (even if promoting the same product) must be entered individually and paid for as separate entries.

* An entry may be entered in up to 3 different categories: - i.e. One Product/Service category and/or Best Use of Media category and/or Best Use of Mixed Media. Entries can not be entered in more than one Product/Service or more than one Best Use of Media category. You must supply a separate entry form and set of material for each entry and pay for each entry.

Within the entry form you will be required to answer the following questions:

1. Insights, Strategy and the Idea (150 words max)
• What were the business, marketing and communications objectives that lay behind the case?
• Describe the target audience and their relationship with the brand.
• Explain the unique insight that shaped the idea.
• How was it relevant to both the client and the target audience?

2. Creative Execution (150 words max)
• What was the creative strategic solution?
• Describe the different channel(s) and how they worked together to maximise the campaign.

3. Results and Effectiveness (100 words max)
• What happened as a result of the communication activity?
• How did the communication achieve the goals and influence business outcomes?
• Include commercial results such as sales and profit as well as change in consumer awareness and attitudes.

Please note, in the absence of any indication of results, the Jury cannot give a mark for this and the entry could suffer as a result.

Please ensure you do not refer to the name of your agency or any contributing creative companies or people within this submission.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 3 September 2010 will incur costs.

For guidance on how best to present your entry please click here.

A. COMPULSORY MATERIALS

For all entries, you must supply a Presentation Board in both digital and hard copy formats.

* For each entry you must supply one JPEG of a Presentation Board at 300 dpi RGB with the longest side at approximately 420mm. (max 10MB)

* For your convenience, you will be able to upload the JPEG image on our website when submitting your online entry. Alternatively, JPEGs can be supplied on PC compatible CD-ROM. If submitting on CD-ROM, please name all images as the title of the entry and include all images for all your entries, separated in folders by entry section, on one CD-ROM.

Please provide a separate CD-ROM if submitting the same entry in a different category i.e. in Media, Promo etc.

*You must also send an A2 sized print out/hard copy of your Presentation Board, laminated (encapsulated in plastic)or mounted on cardboard, approximately 60 x 40cms).

- The Presentation MUST be contained on a single board. Do not use glue to affix your entry form on the back of the board.    

- It should contain key visuals and a simple, clear summary in English of the written submission part of your entry i.e Brief, Solution and Results. There must be no more than a 100 words.

- You must not refer to the name of your agency or any contributing creative companies on the Presentation Board.

- Please do not add the category code or title to your board as this may be subject to change during the entry process.

* Whenever possible, we advise you to replace any non-English copy on the ad with an English translation. It will be in your own interest to explain or translate any specific word play or local, social, cultural or political references and nuances.

B. SUPPORTING MATERIALS:

If appropriate, you may supply a piece of relevant support material, depending on the type of entry you are submitting. 

Excess support material may not be shown to the Jury.

•    For Best use of television/cinema, please supply 1 MPEG2  of the spot(s) (only if not featured in the explanatory videoclip). Please see below for accepted formats.

•    For Best use of magazines/newspapers, please supply actual magazines or newspapers containing the ad(s).

•    For Best use of outdoor, please supply proof(s) of the ad(s) or photo(s) of the ad(s) in-situ.

•    For Special events/stunts, please supply photographs of the events or stunts.

•    For Best use of Internet, please supply the appropriate URL(s) which needs to be accessible between (by the latest) 3rd September – 2nd October 2010.

•    For Best use of Integrated Media, you should supply any of the above as appropriate.

You may also supply limited additional supporting material if appropriate.

Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

MATERIAL & SAMPLE FORMATS

All materials must be supplied in the following formats:

Video: As Mpeg2 on a PC compatible Data CD/DVD. Do not send TV or cinema ads as support material if they are also contained within your Audio-Visual Presentation (see below).

* AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:

Please click HERE to view a winning Audio Visual Presentation (AVP).

For guidance on how best to present your Audio-Visual presentation please click HERE.

Ideally, please supply 2 versions of your presentation as follows:

1) Long version: a maximum of 3 minutes

This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

2) Short version: 45-60 seconds

Additionally, it is strongly recommended that you supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarizing the entry.

Please supply your audio visual material as an MPG2 file format ONLY, you can upload via the website or send on a PC-compatible Data CD.

This presentation may also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries.

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

MPG2 File Encoding Standards
 
For submission to Spikes Asia please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1MB/s. Please send your presentation on CD Rom.

We will not accept Audio-Visual presentations submitted as DVD files in Quicktime, Windows Media video, or any other file format.

Please include all the following items when sending your entries to Spikes Asia:

•    Hard copy of presentation board
•    Jpeg of presentation board (only if not uploaded online)
•    Other entry materials as specified above

Send by courier or registered mail to:

Spikes Asia Awards
35A Kreta Ayer Road
Singapore
089000
Tel +65 6224 6101 
Fax +65 6224 6102

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE SPIKES ASIA OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 Dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Spikes Asia office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Spikes Asia office.

The Spikes Asia Organisers cannot accept responsibility for presentation of entries which arrive after 3 September 2010.

The entry fee of S$400 is applicable on EACH Media entry (for companies based in Singapore + 7% GST is added).

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

Cheques are NOT accepted.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102or payments@spikes.asia.

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Singapore Dollars and arrives at our bank in Singapore Dollars.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.

* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.

* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.

* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

* All entrants must accept that their entries may be used in our archive

* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

2. All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

Please follow the links below for useful downloads.

Download complete Categories and Rules PDFs.

Download tips for entering Media here.

Download Audio Visual Presentation (AVP) example for PC (.mpg) here.

Download Audio Visual Presentation (AVP) example for Mac (.mov) here

Design Categories 2010

A. CORPORATE OR BRAND IDENTITY

A01. Corporate Identity Schemes
Including new or redesigned logos and trademarks

A02. Posters
For example film, exhibition, concert posters etc. (Note: Poster campaigns should be entered as single entry)

A03. Flyers, Tickets, Invitations, Postcards, Calendars, Christmas and Other Greetings Cards

A04. Stationery
Item or range, including business cards, letterheads etc.

A05. Publications
Books, annual reports, catalogues, brochures, press/media kits etc.

A06. Self Promotion
Any type of media format – designed by agencies to promote themselves or others

A07. Point of Sale
In-store merchandising, product display, signage, structural graphics, shopping bags

A08. Broadcast Design and Graphics & Digital Design
Channel branding, programme branding, graphic overlays, title sequences, projections, websites (Note: this does not include TV programme promos or trailers, websites are judged by design NOT function)

A09. Environmental Design
Temporary and permanent retail environments, seasonal display, mobile demonstration units, event stands, trade shows, presentations or demonstrations, concept stores, show rooms, museums, galleries & exhibits, including all aspects of brand inspired interiors.

Please note category A09 is focused on the consumer experience and engagement with the space and not architectural structure.

A10. Typography


B. Packaging Design
Note, entries in these categories must be for the packaging used to promote, sell or display the following items
   
B01. Foods
Meats, fish, seafood, soups, delicatessen, fruits & vegetables, rice, pasta, pizza, sauces, mayonnaise, vinegar, oils, spices, herbs, pre-cooked & prepared meals, baby foods & baby milk, cream, butter, cheese, eggs, milk, margarine & spreads, chocolate, candy, chewing gum, potato crisps, snacks, nuts & dried fruit, sweet & savoury bars, cakes, biscuits, crackers, sugar, jam, honey, peanut butter, syrup, bread, crispbread, flour, baking ingredients, breakfast cereals, yoghurt & yoghurt drinks, desserts, ice cream, flavoured milk

B02. Drinks
Beer (incl. non-alcoholic beer), cider, lager, alcopops, wine, champagne, fortified wines, spirits, liqueurs, coffee, tea, chocolate & malt drinks, still & carbonated drinks, fruit & vegetable juices, mineral waters

B03. Cosmetics, Toiletries & Pharmaceuticals, Clothing & Accessories
Make-up, skin & nail care products, perfumes, eau de toilette & aftershaves, deodorants & body sprays, shampoos & conditioners, hairspray, gel, mousse, hair dyes, soap, shower & bath products, sun block & tanning products, toothpastes, toothbrushes, mouthwashes, toilet paper, tampons & sanitary towels, tissues, nappies, razors & shaving products, hair removal products, OTC medicines & tablets, vitamins & herbal remedies, insect repellents, skin remedies, condoms, prescription drugs, clothing, footwear, sportswear, jewellery, watches, sports and outdoor equipment

B04. Other
Including household goods, furnishings, automotive, electronics, computers & audio-visual, tobacco, pet products, toys, board games, computer games, CD, DVD and record sleeves

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. The Organisers may refuse entries which offend national or religious sentiments or public taste.

4. Advertisements must not have been entered in the Festival in previous years.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3 September 2010.

7. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

8. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.

9. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

11. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Spikes Asia Office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

* The Spikes Asia prizes will be awarded by a Jury composed of top International creatives.

* The Jury will meet in Singapore in September to vote on the entries and select finalists and winners.

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

The jury's voting will be based on four criteria: Creativity, Originality, Execution and the level of Consumer Engagement.

Each entry will receive four marks which will make up the total vote and these marks will be weighted as follows:

* Entries that are shortlisted and will receive a certificate. The Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes trophies.

* A Spikes Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Media, Design, Integrated and Craft. The Grand Prix will be chosen from the Gold Spikes Asia awards in each section.

* Entries in the Public Service and Charities categories are excluded from winning the Grand Prix.

* All trophies are given to the entrant companies.

All entry forms and payment must be received in the Spikes Asia Lynx Office or through our website www.spikes.asia , no later than 6 August 2010.

1. Only one party may submit an entry and this is to be agreed in advance between the parties concerned. In the event that the same entry is submitted by 2 different entrants, only the first entry received will be accepted.

2. All entries must relate either to one item or range of items. Entries relating to more than one range (even if promoting the same client), must be entered and paid for as separate entries.

3. The Festival Organisers will endeavour to move entries to more appropriate categories if necessary before the Festival begins.

4. All entries must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries made online will not be considered a complete entry until all the relevant entry materials have been received in the Spikes Asia office and have been paid for.

Within the entry form, you will be required to submit the following information:

• Date of implementation or delivery to market
• Describe the brief from the client
• Describe the challenges and key objectives
• Describe how you arrived at the final design
• Give some indication of how successful the out come was in the market (300 words max)

For the purpose of judging impartiality, there must be no company branding anywhere on your entry materials, with the exception of self promotion, nor any reference to anyone who has contributed to the entry.

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 3 September 2010 will incur costs.

1. COMPULSORY MATERIALS

For Tips on Entering Design, click here

PRESENTATION BOARD in digital form AND hard copy:

For all entries, you must supply a Presentation Board in both digital and hard copy formats.

•    You can upload in digital format online (max 10MB) or send as a Jpeg, 300 dpi, RGB with the longest side measuring approximately 420mm, on a CD compatible CD-Rom.

•    You must also send an A2 sized (approximately 40 x 60cms) hard copy of your Presentation Board, which should be mounted on cardboard (not foamboard)

•    This Presentation Board will be a summary of your entry and MUST be contained on one page. This presentation should contain some key visuals and a simple, clear summary in English of the written part of your entry (see Entry Form above). There must be no more than 100 words in total on this presentation board. To guide you, we have provided some tips for preparing this presentation, and some examples of typical presentations. Please ensure that the Presentation board focuses on the key visuals of your entry and only on the key points of your explanation.

•    You must not refer to the name of your agency or any contributing design or creative companies on this Presentation Board.


 2. SUPPORTING MATERIALS:

For ALL entries you must supply 1 or more clear, high quality images of the product or item for publication purposes. This should be uploaded online as a Jpeg 300 dpi RGB with longest side 420mm (min 2MB/max 10MB), or sent on a CD-Rom.

In addition, you should supply relevant support material, depending on the type of entry you are submitting.

YOU MUST SEND IN AN ACTUAL SAMPLE OF YOUR DESIGN ENTRY IF REASONABLY SIZED.

•    For Corporate Identity Schemes, wherever possible please supply at least 3 actual examples of the logo or trademark in place e.g. stationery, business cards and other literature, vehicles, packaging etc. If this is not possible or practical, please supply images in Jpeg format.

•    For Posters, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.

•    For flyers, tickets, invitations, postcards, Christmas and other greetings cards please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.

•    For Calendars, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.

•    For Stationery item or range, please supply a set of actual examples e.g. letterhead, business card, compliment slip

•    For books, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.

•    For annual reports, catalogues, brochures and calendars, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.

•    For Self promotion, please supply a copy of the actual piece. If this is not possible or practical, please supply images in Jpeg format.

•    For point of sale, product display, signage, structural graphics, please supply 3-5 images in Jpeg format of the item in situ. If practical, you can supply the actual piece as long as it is collapsible or can be folded.

•    For Broadcast design and graphics, please supply an audio-visual presentation in MPEG2 format.

•    For digital design, please supply a url link or an audio-visual presentation

•    For environmental and retail design please supply 3-5 images in Jpeg format showing different views of the interior or exhibition, including a floor plan or layout if helpful or practical. You may also supply a short audio-visual presentation including a walk-through of the space if preferred. All video content must be supplied as MPEG2 and should be no longer than 3 minutes.

•    For Packaging Design entries, please supply a sample of the actual packaging piece or range. If this is not possible or practical, please supply images in Jpeg format. Please note, your entry may be disadvantaged if you cannot supply at least one sample.

You may also supply limited additional supporting material if appropriate.

For guidance on how best to present your Audio-Visual presentation please click HERE.

Ideally, please supply 2 versions of your presentation as follows:

1) Long version: a maximum of 3 minutes

This explanatory clip will be viewed by the Jury during voting and deliberations and would be used if your entry is a winner in post-Festival promotions. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarising your entry.

2) Short version: 45-60 seconds

Additionally, it is strongly recommended that you supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should also contain some key visuals and a simple clear commentary in English summarizing the entry.

Please supply your audio visual material as an MPG2 file format ONLY, you can upload via the website or send on a PC-compatible Data CD.

This presentation may also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries.

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

MPG2 File Encoding Standards

For submission to Spikes Asia please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1MB/s. Please send your presentation on CD Rom.

We will not accept Audio-Visual presentations submitted as DVD files in Quicktime, Windows Media video, or any other file format.

We have provided some Tips on Entering Design: Please click here.

For further assistance and guidance on preparing your presentation, please contact design@spikes.asia.

The entry fee of S$400 is applicable on EACH Design entry (for companies based in Singapore + 7% GST is added).

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)
Cheques are NOT accepted.

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102 or payments@spikes.asia.
 
* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

Please include all the following items when sending your entries to Spikes Asia:

•    Hard copy of presentation board
•    Jpeg of presentation board (only if not uploaded online)
•    Other entry materials as specified above

Send by courier or registered mail to:

Spikes Asia Awards
35A Kreta Ayer Road
Singapore
089000
Tel +65 6224 6101 
Fax +65 6224 6102

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE SPIKES ASIA OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 Dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Spikes Asia office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Spikes Asia office.

The Spikes Asia Organisers cannot accept responsibility for presentation of entries which arrive after 23 July 2010.

1. Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

2. Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.

3. In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit.

4. In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.

5. Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

6. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

7. Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such viewing or publishing. Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

1. Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

2. The Entry Rules will be strictly observed by all entrants. Completion and signature/sending of the Entries Payment Page will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

3. The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

Please follow the links below for useful downloads.

Download complete Categories and Rules PDFs.

Download tips for entering Design here.

Download Audio Visual Presentation (AVP) example for PC (.mpg) here.

Download Audio Visual Presentation (AVP) example for Mac (.mov) here

.

TV/Cinema Craft Categories 2010

A01. Best Use of Animation

A02. Best Use of Computer Graphics/Special Effects

A03. Best Use of Art Direction

A04. Best Use of Cinematography

A05. Best Use of Film Direction

A06. Best Use of Music

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. The Organisers may refuse entries which offend national or religious sentiments or public taste.

4. Advertisements must not have been entered in the Festival in previous years.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3 September 2010.

7. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

8. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.

9. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

11. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Spikes Asia Office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

* The Spikes Asia prizes will be awarded by a Jury composed of top International creatives.

* The Jury will meet in Singapore in September to vote on the entries and select finalists and winners.

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

* At the second viewing, the Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes Asia trophies.

* A Spikes Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Media, Design, Integrated & Craft. The Grand Prix will be chosen from the Gold Spikes Asia awards in each section.

* Entries in the Public Service and Charities categories are excluded from winning the Grand Prix.

* Entries that reach the second viewing are shortlisted and will receive a certificate.

* All trophies are given to the entrant companies.

* The Spikes Asia Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, irrespective of whether these have been entered by the agency or another party. The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Hong Kong and TBWA\Shanghai will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.

The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

Only the information submitted on the entry forms or amendments received before 3rd September 2010 will be considered in the Agency of the Year calculations.

* Scores are calculated as follows:

Shortlist 1 point
Bronze 3 points
Silver 5 points
Gold 7 points
Grand Prix 10 point

All entry forms and payment must be received in the Spikes Asia Office or through our website www.spikes.asia, no later than  6 August 2010.

* Each advertisement constitutes one entry.

* Ads which form a campaign must be entered and paid for as single entries - e.g. three ads which form a campaign must be paid for as three separate entries and will be judged individually. Entries submitted as part of a campaign cannot be entered again as a single entry and vice versa.

* "Teasers", where each execution taken individually is meaningless and, probably, where the name of the product/brand appears only once in the series, are considered one entry.  Please contact our entries team at entries@spikes.asia for confirmation that your TVC is a teaser.

* Trailers comprising direct cuts from feature films or TV programmes cannot be accepted.

* Ads can be entered in one category per medium only.
 
Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them here. Any amendments or additions to credits made after 3 September 2010 will incur costs.

We have provided some tips for entering TV/Cinema Craft here.

*All entries must be no more than 3 minutes long. Should your advert be over 3 minutes, we will require a media schedule to prove the legitimacy of the advert.

•    You must submit an MPEG2 (encoded at 1MB/S)

•    The resulting mpeg2 file should have audio and video as one file, and follow the File Requirements chart below.

•    Ensure you do not include the clock in your encode.

•    You must not refer to the name of your agency or any contributing creative companies (ie. logos, credits etc.) in the advert.

Please do NOT send Windows Media Video, Quicktime or other file formats on the disc.

FILE REQUIREMENTS

* You should send your entries on a PC-compatible Data CD to the Festival office. You will receive pre-printed CD labels after completing your online entry forms. You must print out these labels, attach them to your CD (s) and send them with a copy of your entry forms.

*You are strongly advised to dub or subtitle entries in English so that they can be more easily understood by the jury and participants.

*No agency branding or any contributing creative companies/people must be visible on the entry (eg. Logos, credits etc.)

*Entries in the same campaign may be submitted on 1 CD

For further assistance with your entries please email the entries team on entries@spikes.asia.

* Entry materials as specified in the Material Requirements (CD)

Send by courier or registered mail to:

Spikes Asia Awards
35A Kreta Ayer Road
Singapore
089000
Tel +65 6224 6101 
Fax +65 6224 6102

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE SPIKES ASIA OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 Dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Spikes Asia office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Spikes Asia office.

The Spikes Asia Organisers cannot accept responsibility for presentation of entries which arrive after 3 September 2010.

The entry fee of S$440 is applicable on EACH TV/Cinema Craft entry (for companies based in Singapore + 7% GST is added, total S$470.80)

LATE ENTRY FEES
Please note, there is a charge of S$50 per entry for entries completed after the official deadline of 23 July. Any incomplete entries in your account after this date will have the charge added when you check out.

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102 or entries@spikes.asia

Cheques are NOT accepted.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in SINGAPORE DOLLARS and arrives at our bank in SINGAPORE DOLLARS.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.

* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.

* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.

* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

* All entrants must accept that their entries may be used in our archive

* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

Please follow the links below for useful downloads.

Download complete Categories and Rules PDFs.

Download tips for entering TV/Cinema Craft here.

Print & Outdoor Craft Categories 2010

B01. Best Use of Art Direction

B02. Best Use of Copywriting

B03. Best Use of Illustration

B04. Best Use of Photography

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. The Organisers may refuse entries which offend national or religious sentiments or public taste.

4. Advertisements must not have been entered in the Festival in previous years.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3 September 2010.

7. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

8. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.

9. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

11. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Spikes Asia Office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

* The Spikes Asia prizes will be awarded by a Jury composed of top international creatives.

* The Jury will meet in Spikes Asia in Singapore to vote on the entries and select finalists and winners.

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

At the second viewing, the Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes Asia trophies.

* A Spikes Asia Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Media, Design, Integrated and Craft. The Grand Prix will be chosen from the Gold Spikes Asia awards in each section.

* Entries in the Public Service and Charities categories are excluded from winning the Grand Prix.

* Entries that reach the second viewing are shortlisted and will receive a certificate

* All trophies are given to the entrant companies.

* The Spikes Asia Agency of the Year Award will be given to the agency that obtains the highest score for its entries in the sections TV/Cinema, Print, Outdoor and Radio, irrespective of whether these have been entered by the agency or another party. The Award will be given to one office only – points awarded to sister companies will not be combined. For example, the points for TBWA\Hong Kong and TBWA\Shanghai will be considered separately. Where more than one agency has been credited on the original entry forms, the points will be divided pro rata amongst each agency.

The calculation is based on all the awards won by an agency, but will include a maximum of 10 points for shortlisted entries. If an entry is shortlisted and then goes on to win an award, the shortlist point is no longer counted. In the case of a tie, first the number and then the rank of the awards will be taken into consideration. Finally, if necessary, all shortlist points will be taken into consideration.

Only the information submitted on the entry forms or amendments received before 3 September 2010 will be considered in the Agency of the Year calculations.

* Scores are calculated as follows:
Shortlist 1 point
Bronze 3 points
Silver 5 points
Gold 7 points
Grand Prix 10 points

All entries and payment must be received in the Spikes Asia office in Singapore or through our website www.spikes.asia , no later than 6 August 2010.

Please supply the following material and documents:

•    1 x mounted proof per entry
•    1 x unmounted proof per entry
•    PC Compatible CD-ROM containing a digital image of each entry (not required if all digital images have been uploaded online).

Send by courier or registered mail to:

Spikes Asia Awards
35A Kreta Ayer Road
Singapore
089000
Tel +65 6224 6101 
Fax +65 6224 6102

IT IS ESSENTIAL THAT ALL ENTRANTS USE THE PROVIDED PACKAGE LABELS SUPPLIED WITH THEIR ONLINE ENTRY FORMS WHEN SENDING ENTRY MATERIALS TO THE SPIKES ASIA OFFICE. PLEASE USE PHOTOCOPIES IF NECESSARY. THERE WILL BE A DELAY IN PROCESSING YOUR ENTRY IF YOU DO NOT USE THE LABEL.

A Customs Invoice should be included in this consignment which should be clearly marked "CONTEST MATERIAL - NO COMMERCIAL VALUE". If your courier requires a value to be indicated, this should be purely nominal - for example: 1.00 dollar per video or 50c per CD-ROM.

It is the competitor's responsibility to ensure and confirm safe delivery of his/her shipment at the Spikes Asia office and to cover fully ALL courier, mailing and insurance costs and any import duties in advance, up to and including arrival at the Spikes Asia office.

The Spikes Asia Organisers cannot accept responsibility for presentation of entries which arrive after 3 September 2010.

The entry fee of S$400 is applicable on EACH Print Craft entry (for companies based in Singapore + 7% GST is added).


Payment

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

Cheques are NOT accepted.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102 or payments@spikes.asia.

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Singapore Dollars and arrives at our bank in Singapore Dollars.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

Please follow the links below for useful downloads.

Download complete Categories and Rules PDFs.

Download tips for entering Craft here

Integrated

There are no individual categories for Integrated. All submissions will be judged together, regardless of product, service or budget.

1. The competition is open to all those involved in advertising and communication - Advertising Agencies, Production Companies, Advertisers, etc.

2. It is the responsibility of the entrant to ensure that the commissioning client has the rights to use the intellectual property of the brand advertised.

3. The Organisers may refuse entries which offend national or religious sentiments or public taste.

4. Advertisements must not have been entered in the Festival in previous years.

5. Any entry which, up to and including the final day of judging, has infringed any of its country of origin's voluntary or regulatory codes of practice, is not eligible. It is the responsibility of the entrant to inform the Festival Organisers should any infringement have arisen prior to the judging and Awards Ceremony.

6. All work submitted must have been implemented for the first time between 1 July 2009 and 31 August 2010. Entries will be accepted on the basis that they are designed for implementation in Asia Pacific or are created by Asia Pacific  agencies or companies. For the purpose of Spikes Asia, those countries are:

Australia, Bangladesh, Bhutan, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Japan, Korea, Laos, Malaysia, Maldives, Mongolia, Myanmar, Nepal, New Zealand, Pakistan, The Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam.
 
Thus, work can be entered by agencies outside Asia Pacific if it adheres to the above criteria. Likewise, work that has run outside the Asia Pacific region may be entered as long as it has been created by Asia Pacific agencies.

Entries cannot be cancelled or removed from the competition after the 3 September 2010.

7. Only one party may enter an advertisement, i.e. Agency or Production Company, to be agreed in advance between the parties concerned. In the event that the same advert is submitted by two different entrant companies, only the first entry will be accepted.

8. All entries submitted must have been created within the context of a normal paying contract with a client, except in the case of self promotion and non profit organisations and that client must have paid for all of the media costs.

9. The Festival organisers may contact the client related to any entry at the request of the jury at any time during the voting process should any questions about the implementation or presentation of the work arise.

10. The Organisers will endeavour to move entries to more appropriate categories if necessary. However, the Jury may not be allowed to move entries between categories during the judging.

11. All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries submitted online will not be considered complete until all the relevant entry materials have been received, both online and in the Spikes Asia Office.

1. All entries must be submitted for judging exactly as published, aired or implemented and may not be modified for awards entry. However, entries that are not originally in English may be translated as long as the presentation is exactly the same as the original version.

2. Directors cuts, spec ads and conceptual advertising are not eligible.

3. The Festival reserves the right to request a full media schedule from each entrant company to verify the authenticity of the ad(s) in the event that entry is shortlisted or a winner.

4. The Festival requests full client contact details and reserves the right to contact the client directly to clarify or confirm any information relating to the entry.

5. In the event of a complaint against any winning or shortlisted entry, the Festival organisers will conduct a full investigation into each case and will request detailed documentation from all parties concerned including the complainant, the entrants and the client.

6. The Festival organisers will have no hesitation in withdrawing an award in cases where the complaint is upheld.

7. Entrants or companies who are proved to have deliberately and knowingly contravened any rules  relating to eligibility may be barred from entering the awards for a period of time following the Festival as specified by the organisers.

8. For further information please refer to our official statement on ‘scam’ entries here.

* The Spikes Asia prizes will be awarded by a Jury composed of top International creatives.
 
* The Jury will meet in Singapore in September to vote on the entries and select finalists and winners.

* At all voting stages, the judges are prevented from voting for entries submitted by their own agency in their country.

* The decision of the Jury in all matters relating to the awarding of prizes will be final and binding.

* At the second viewing, the Jury will vote on the shortlist and then decide which entries will be awarded Gold, Silver and Bronze Spikes Asia trophies.

* A Spikes Grand Prix will be awarded in each of the ten media - Print, TV/Cinema, Outdoor, Digital, Radio, Direct & Sales Promotion, Design, Media, Integrated and Craft. The Grand Prix will be chosen from the Gold Spikes awards in each section.

* Entries in Public Service and Charities categories are excluded from winning the Grand Prix.

* Entries that reach the second viewing are shortlisted and will receive a certificate.

* All trophies are given to the entrant companies.

All entries and payment must be received in the Spikes Asia office or through our website www.spikes.asia, no later than 6 August 2010.

We have provided some tips for entering Integrated: Please click here.

*Integrated campaigns have to be made of at least three different types of media.

*Each Integrated campaign constitutes one entry. Entries relating to more than on advertising campaign (even if promoting the same product) must be entered separately.

*All entry forms must be completed online at www.spikes.asia, including an entries payment page and entry form. Please note that entries completed online will not be considered a complete entry until all the relevant entry materials have been received, either online or in the Spikes Asia office.

Within the entry form you will be required to answer the following questions:

•    Describe the campaign (100 words max)
•    Describe how the campaign/entry was launched and executed and which channels were used. (100 words max)
•    Give some idea of how successful this campaign was with both client and consumer (100 words)

Please carefully check and re-check the credits you have entered. If you are shortlisted or a winner, these credits will be published on our website exactly as you have typed them. Any amendments or additions to credits made after 4 September will incur costs.

For further assistance and guidance on preparing your Integrated entries, please contact entries@spikes.asia.

AUDIO-VISUAL PRESENTATION OF YOUR ENTRY:

For all entries, you MUST prepare an Audio-Visual Presentation (AVP) of your campaign. Along with the written submission, this presentation will be used for Jury deliberations and will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries.

Compulsory Material

Long version: 2-3 minutes long.

This explanatory clip will be viewed by the Jury during voting and deliberations and could be used if your entry is a winner in post-Festival promotions. It will also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries. This presentation should contain some key visuals - video, still images or any other appropriate footage to best explain the campaign with a simple, clear commentary in English summarizing the written part of your entry (see Entry Form). Our experience shows that juries find this the easiest way to understand and judge entries.

This presentation may also be shown at the Festival, to give delegates the opportunity to study, appreciate and learn from the entries.

Please indicate when you send your submission if there are reasons, such as music licensing, that mean your presentation cannot be shown after the Festival.

Short version: 45-60 seconds

Additionally, you may supply a shortened/edited version of 45-60 seconds which would be shown at the awards ceremony in the event that the entry is a winner. This should again contain some key visuals and a simple clear commentary in English summarizing the written part of the campaign.

MPG2 File Encoding Standards

For submission to Spikes Asia please encode a high quality video as an MPG2 Program Stream. The resulting MPG2 file should have Audio and Video as one file, encoded as Pal 25fps, Frame Size 720 x 576. The Data Rate must not exceed more than 1MB/s. Please send your presentation on CD Rom.

Please do NOT send DVD, Windows Media Video, Quicktime or other file formats.

For further assistance and guidance on preparing your audiovisual presentation, please contact entries@spikes.asia.

View an example of a typical presentation.

Please make sure that any material provided can be easily understood and shown to the jury. Entries which are not in English should be translated or accompanied by a full translation. It will be in your own interests to explain or translate any specific word play or local social, cultural or political references and nuances.

The entry fee of $575 is applicable on EACH Integrated entry (for companies based in Singapore + 7% GST is added, total $615.25)

LATE ENTRY FEES
Please note, there is a charge of S$50 per entry for entries completed after the official deadline of 30 July. Any incomplete entries in your account after this date will have the charge added when you check out.

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa, MasterCard or AMEX ONLY.

Cheques are NOT accepted.

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102or payments@spikes.asia.
 
It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Singapore Dollars and arrives at our bank in Singapore Dollars.

* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2010. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

The entry fee of S$625 + 7% GST (S$668.75) is applicable on EACH Integrated entry

Payment

Payment should be made either:

By BANK TRANSFER

Or, by CREDIT CARD - Visa or MasterCard ONLY.

Cheques are NOT accepted.

Please note the following fees will be added to your entries when you check out.
AMEX 4.4% of the transaction
MasterCard/Visa 3.25% of the transaction
Bank Transfer S$10 (this is in addition to any fees charged by your bank)

If you pay by bank transfer, please fax or email a copy of your bank transfer confirmation to +65 6224 6102 or payments@spikes.asia

For those paying by bank transfer, our account details are as follows:

Account Name: Asian Advertising Festival (Spikes Asia) Pte Ltd, 3 Temasek Avenue, #10-01 Centennial Tower, Singapore 039190

Account No: 0-852000-007 (SGD)

Swift Code: CITISGSG

Bank Details: Citibank N.A., Singapore Branch

It is imperative that you cover ALL bank charges; otherwise your entries may be refused. Please ensure that payment is made in Singapore Dollars and arrives at our bank in Singapore Dollars.
* Participants who pay by bank transfer will receive a proforma invoice (invoice to pay) as part of an email confirmation containing a full set of completed entry forms.

* Refunds will only be made if written notification of the entrant's wish to withdraw his entries reaches the Spikes Asia Office before 23 July 2009. No refund after this date can be considered by the organisers under any circumstances, regardless of any extension to the entry deadline.

* Any material submitted in the course of entering the awards becomes the property of the Organisers and cannot be returned.

* Entrants may be required to supply additional material of any shortlisted or winning work for the winners’ DVD and any promotional publication and exhibitions held after the Festival.

* In order to promote the Festival, each entrant authorises the Festival Organisers to screen or publish his ads with or without charge at public or private presentations, wherever and as often as the Organisers think fit. The Festival Organisers retain the right to transfer videotape to film or encode digitally.

* In addition, each entrant undertakes to allow the lending or selling by the Festival Organisers of the entries to any interested public or private organisation with a view to promoting the International Advertising Festival either directly or indirectly.

* Any entry may be compiled by the Festival Organisers into a collection of entries. Such a collection may not, nor may any extracts of it, be copied, marketed or sold by any organisation other than the Festival Organisation or any organisation authorised to do so by the Festival Organisation. Each entrant agrees to assist the Festival Organisers in supporting any legal action that may be taken to prevent a breach of this condition and to supply information to the Organisers immediately should they become aware that an unauthorised collection or compilation is available for sale or distribution.

* Each entrant agrees to hold the Festival Organisers harmless of any claims that may be made against them by reason of any such screenings or publishing. Winners have the right to use any award given to them for promotional purposes on condition that this is correctly described.

* All entrants must accept that their entries may be used in our archive

* Each entrant confirms to the Organisers that they have the legal right to enter the Festival on the terms of these Entry Rules. Each entrant indemnifies the Organisers against all liability to any other person, firm or company and all loss arising from a breach by the entrant of any of these rules.

* Each entrant accepts full responsibility for the quality of entries and discharges the Festival Organisers from any responsibility in respect of third parties.

* All entrants will strictly observe the Entry Rules. Completion and signature/sending of the Entries Payment Form will imply full acceptance by each entrant of the Festival Rules. Non-compliance with any of the Entry Rules will result in automatic disqualification of the entry.

* The decisions of the Festival Organisers in all matters relating to the International Advertising Festival shall be final and binding.

Please follow the links below for useful downloads.

Download complete Categories and Rules PDFs.

Download tips for entering Integrated here.

Download Audio Visual Presentation (AVP) example for PC (.mpg) here.

Download Audio Visual Presentation (AVP) example for Mac (.mov) here

.

Download Craft Categories in Chinese here.

Download Design Categories in Chinese here.

Download Digital Categories in Chinese here.

Download Media Categories in Chinese here.

Download Radio Categories in Chinese here.

Download TV/Cinema and Print Material Requirements in Chinese here.

Download Direct, Media and Design Material Requirements in Chinese here.

Download Digital Material Requirements in Chinese here.

Download Integrated Material Requirements in Chinese here.

Download Rules in Chinese here.

Download Craft Categories in Japanese here.

Download Design Categories in Japanese here.

Download Digital Categories in Japanese here.

Download Media Categories in Japanese here.

Download Radio Categories in Japanese here.

Download TV/Cinema and Print Material Requirements in Japanese here.

Download Direct, Media and Design Material Requirements in Japanese here.

Download Digital Material Requirements in Japanese here.

Download Integrated Material Requirements in Japanese here.

Download Rules in Japanese here.

Download Craft Categories in Korean here.

Download Design Categories in Korean here.

Download Digital Categories in Korean here.

Download Media Categories in Korean here.

Download Radio Categories in Korean here.

Download TV/Cinema and Print Material Requirements in Korean here.

Download Direct, Media and Design Material Requirements in Korean here.

Download Digital Material Requirements in Korean here.

Download Integrated Material Requirements in Korean here.

Download Rules in Korean here.

Download Craft Categories in Thai here.

Download Design Categories in Thai here.

Download Digital Categories in Thai here.

Download Media Categories in Thai here.

Download Radio Categories in Thai here.

Download TV/Cinema and Print Material Requirements in Thai here.

Download Direct, Media and Design Material Requirements in Thai here.

Download Digital Material Requirements in Thai here.

Download Integrated Material Requirements in Thai here.

Download Rules in Thai here.