SPIKES ASIA - The 1st Asian Advertising Festival, Singapore, 16-18 September
David Droga
David Droga
Founder, Creative Chairman
Droga5
New York, USA

President's Message

A show is only as good as its jury: the privileged few who come together and cast their collective and subjective opinions. Fortunately, Spikes Asia has always gone above and beyond to assemble the strongest and most relevant juries possible.

And 2009 is no exception.

This year’s juries are made up of an exceptional group of industry leaders we all admire and some we secretly resent.
However, they also include a range of unofficial big hitters from outside our advertising world.

In the spirit of a great show, they are all international leaders and regional stars and include:

1. Timothy Geithner from the United States.

2. Christine Lagarde from France.

3. Alistair Maclean Darling representing the UK.

4. Kaoru Yosano from Japan.

5. Xie Xuren from China.

Together they make a rather imposing and tough addition to our jury. But don’t worry; their role is only for the pre-emptive round of judging – the type of judging that takes place in your own boardroom and offices.

So, while the economy may have us questioning the value of every single entry, it should certainly not stop us celebrating our very best work. In fact, in these tough times, there has never been more need for us to come together and demonstrate that we are a resilient industry. Our ideas are recession proof. And creativity is not a luxury we can put on the back burner.

I am excited to be involved in this year’s Spikes Asia Festival and proud to work in a business that is going to be part of the solution to our economic woes.