SPIKES ASIA - The 1st Asian Advertising Festival, Singapore, 16-18 September
Alex J Kwon
Alex J Kwon
Interactive Creative Director
Cheil Worldwide
Seoul, KOREA

Biography

Alex J Kwon has been Creative Director at Cheil Worldwide, South Korea’s largest agency, since 2007. Prior to his joining Cheil, he also worked at New York’s I-LUV agency, Ryan Partnership in Connecticut, TBWA\Korea and McCann Erickson Korea.

Currently, Alex is leading interactive campaigns for Samsung Electronics, Korea Telecom, Hankook Tire, Shinhan Card, Pernod Ricard, CJ, SK Telecom and others.

In 2008, he won a total of five awards at the Korea Ad Awards. In addition, a Silver medal was presented to him for his interactive campaign for the Korea Tourism Organisation at AdFest in 2008.

The same campaign picked up a Gold award at the 2008 Korea Digital Media Festival.

Having gained local and international experience, it is Alex’s aim to share his unique creative spirit in all his domestic and global campaigns. When at the office, he is known to be ultra hardcore – often working until the wee morning hours – and ultra focused. Once you get him out of the office, he becomes a kid again, though.

As a true Seoulite, he knows the ins and outs of the city – from the underground live music scene to the hippest galleries.

Aside from work, Alex is also most happy to spend time with his son and wife.