It was by chance that Jennifer began working in the advertising industry. Prior to advertising, she was once a planner for a record company, special assistant at an art gallery, a script writer for films and produced 8mm movies. While on her first job as a producer, she discovered that her talent in writing was far superior to those that were employed as copywriters. As such, she approached her boss for a position as a copywriter, thus beginning her career as an advertising creative executive. She thought of the previous experiences as random, but they became her nutrient for creativity.

She made history by taking home Taiwan’s first-ever Yellow Pencil at D&AD, Gold medals at Adfest and the Clio. She also named the Creative Leader of the Year by Taiwan’s leading industry publication.
 
In addition to her work in advertising, Jennifer is a columnist for local eminent newspapers and magazines.