A series of four special awards at the Spikes Asia Festival specifically reward agencies, networks and clients that have made the extra effort to nurture creative excellence in the region.
Please see below for more information about how these special awards are decided.
Click here to find out who won this year's special awards. |
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Network Of The Year
Network of the Year is given to the agency network that obtains the highest score for
entries in the TV/Cinema, Print, Outdoor, Radio, Media, Digital, Direct &
Sales Promotion, Design, Integrated and Craft sections.
To form part of the network for consideration in the
calculation, the company concerned must be wholly or majority owned by the
network. Entrants will be asked to declare which, if any, agency network each
entry is affiliated to at the point of entry – e.g. Saatchi & Saatchi,
Ogilvy, BBDO etc. The Network of the Year Award’s calculation will be
based on the combination of points won by an agency network for ALL of
its awards won and ALL of its shortlisted entries.
If an entry is shortlisted and then goes on to win an award,
the shortlist point is no longer counted.
In the case of a tie, first the number and then the rank of
the awards will be taken into consideration. Finally, if necessary, all
shortlist points will be taken into consideration.
For example:
| Network A |
|
Network B |
|
| 2 Gold |
14 points |
1 Gold |
7 points |
| 1 Silver |
5 points |
1 Silver |
5 points |
| 1 Shortlist |
1 point |
8 Shortlist |
8 points |
| TOTAL: |
20 points |
TOTAL: |
20 points |
Although the total points are the same, Network A beats
Network B based on the number and rank of prizes awarded.
The scores for the Network
of the Year are calculated as follows:
Grand Prix: 10 Points
Gold Spike: 7 Points
Silver Spike: 5 Points
Bronze Spike: 3 Points
Shortlist Position: 1 Point
Agency Of The Year
The Spikes Asia Agency of the Year Award will be given to
the agency that obtains the highest score for its entries in the sections
TV/Cinema, Print, Outdoor and Radio, irrespective of whether these have been
entered by the agency or another party.
The Award will be given to one office only – points awarded
to sister companies will not be combined. For example, the points for TBWA\Hong
Kong and TBWA\Shanghai will be considered separately. Where more than one
agency has been credited on the original entry forms, the points will be
divided pro rata amongst each agency.
The calculation is based on all the awards won by an agency,
but will include a maximum of 10 points for shortlisted entries. In the case of
a tie, first the number and then the rank of the awards will be taken into
consideration. Finally, if necessary, all shortlist points will be taken into
consideration.
For example:
| Network A |
|
Network B |
|
| 2 Gold |
14 points |
1 Gold |
7 points |
| 1 Silver |
5 points |
1 Silver |
5 points |
| 1 Shortlist |
1 point |
8 Shortlist |
8 points |
| TOTAL: |
20 points |
TOTAL: |
20 points |
Although the total points are the same, Network A beats
Network B based on the number and rank of prizes awarded.
Scores are calculated as follows:
Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist Position: 1 Point
Advertiser Of The
Year
The Advertiser of the Year Award is designed to recognise
clients who have set themselves apart through the quality of their campaigns or
those that have inspired innovative marketing with their products or services.
This award is nominated by the Festival organisers.
Media Agency Of The
Year
The Media Agency of the Year Award is give to the entrant
company that obtains the highest score for entries in the Media
section, irrespective of whether these have been entered by the agency
or another party. The Media Agency of the Year Award’s calculation will
be based on all of the awards won by an entrant but will include a
maximum of 10 points for shortlisted entries.
If the same
entry is entered in more than one category and is shortlisted and/or
wins more than one award, only the points for the highest award will be
counted. In the case of a tie, first the number and then the
rank of the awards will be taken into consideration. Finally, if
necessary, all shortlist points will be taken into consideration.
For example:
| Network A |
|
Network B |
|
| 2 Gold |
14 points |
1 Gold |
7 points |
| 1 Silver |
5 points |
1 Silver |
5 points |
| 1 Shortlist |
1 point |
8 Shortlist |
8 points |
| TOTAL: |
20 points |
TOTAL: |
20 points |
Although the total points are the same, Network A beats
Network B based on the number and rank of prizes awarded.
The score for Media Agency of the Year are calculated as
follows:
Grand Prix: 10 Points
Gold: 7 Points
Silver: 5 Points
Bronze: 3 points
Shortlist Position: 1 Point
