The Young Spikes Creative Competition aimed to give Asia’s next generation of creative talent the platform to show the world what they can do.

Teams of between two and four young people had just 48 hours to create an exciting, innovative and eye-catching integrated campaign for a charity or non-profit organisation.

For the winning team: a Gold medal presented at the Spikes Asia Awards, full delegate passes to Spikes Asia 2010, and - most importantly - the recognition that comes with being named part of the top young creative team in Asia.

National teams were selected by each country’s Festival Representative and were made up of between two and four young creatives aged 28 years or under (born on or after 18 September 1980).

The client was a charity or non-profit organisation selected by Spikes Asia.

On Tuesday 15 September, when the Spikes Asia registration desk opened, the Young Spikes teams met for the first time at Suntec Singapore, the Festival venue, to collect their delegate badges and bags. They were briefed by the organisation chosen for the competition, and received access to images and video courtesy of Getty Images to help them execute their ideas. Teams then had until 18:00 on Thursday 17 September to complete their entry.

Also happening on 15 September was a briefing for the Spikes Academy, another initiative for young talent from the region. Read details here.

On the morning of Friday 18 September, Young Spikes teams presented their campaign to a panel of judges. In 250 words or less, teams described how the campaign would be launched and executed across at least three appropriate channels. Each team created a presentation board summarising their campaign which they used when presenting to the jury.

Teams also created at least one piece of supporting material that could include but was not limited to:

Winners were presented with their Gold medals at the Spikes Asia Awards on the evening of 18 September. Each winner received a full delegate pass to Spikes Asia 2010.

To find out about the winning team, click here.