Piyush Pandey Named As Craft Jury President
8 June 2009 – Piyush Pandey, Executive Chairman and National Creative Director of Ogilvy & Mather India and South Asia will head the Craft jury at this year’s Spikes Asia Festival.
Named as the most influential man in Indian advertising six years in a row by The Economic Times, India’s leading business paper, Piyush has turned Ogilvy India into the creative powerhouse that it is today. Under his leadership, it has been named India’s most creative agency ten times in the past 11 years.
Ogilvy India is ranked among the
most creative offices in the entire network, with more than 500 Indian and
international awards gracing its shelves, including 14 Cannes
Lions. Ad Club Mumbai voted Piyush’s commercial for the adhesive brand
Fevikwik as the commercial of the century, and his work on Cadbury as
the campaign of the century.
Piyush, who became the first Asian to be president of a Cannes Lions
jury in 2004, doesn’t think of advertising as a job, having said, “When you’re
having so much fun, how can you call it work?” He hates being called
the godfather of Indian advertising, a title often thrust upon him, and would rather be known as the Minister of Fun at O&M Advertising.
“A legend not just in India but also around the world, Piyush knows all
about winning awards as well as judging them. We are truly delighted to
have him join us in Singapore to lead the Craft jury,” said Philip
Thomas, CEO of Cannes Lions, which, together with Haymarket, organises
Spikes Asia.
Commenting on his appointment, Piyush said, “It is an honour to
be invited to chair the Craft jury at Spikes Asia 2009. We will try our
best to ensure the best work wins.”
Piyush was a professional cricketer and tea-taster before joining
Ogilvy & Mather Mumbai in 1982. Rising up the ranks, he became its
national creative director in 1994 and was inducted to Ogilvy’s
worldwide board in 1996. In 2004, he was promoted to Executive
Chairman of O&M India and South Asia. More recently, he has
also been appointed as Vice-Chairman, Asia-Pacific.
The Craft jury will reward the excellence of craft technique in Print
and TV/Cinema advertising over and above the creative idea of the work.
Categories will include best use of animation, special effects and
computer animation, best use of film direction and cinematography and
best use of music in the TV/Cinema categories. Entrants can also submit
Print ads for consideration in best use of copywriting, illustration
and photography. Both TV/Cinema and Print work can also be judged in
best art direction.
Visit www.spikes.asia for more information regarding the newly launched Spikes Asia festival. Entries are now open.
- Ends -
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SPIKES ASIA - The 1st Asian Advertising Festival to celebrate and inspire Asian creativity in advertising.
Suntec City, Singapore, 16-18 September 2009 |
