HAPPY BOSS HAPPY EARTH
| Client | HP |
| Product | HP COMPAQ DC7800 |
| Entrant | BLACKMAGIC DESIGN Singapore, SINGAPORE |
| Type of Entry | Craft: TV |
| Category | TV - Best Use of Animation/Computer Graphics/Special Effects |
| Title | HAPPY BOSS HAPPY EARTH |
| Product/Service | HP COMPAQ DC7800 |
| Entrant Company: | BLACKMAGIC DESIGN Singapore, SINGAPORE |
| Advertising Agency: | PUBLICIS MODEM Singapore, SINGAPORE |
| Production Company: | THE SHOOTING GALLERY Singapore, SINGAPORE |
| Credits |
| Creative Director | Joe Lin |
| Copywriter | Georgina Gray |
| Agency Producer | Frances Tan |
| Advertiser's Supervisor | Stephanie Lee |
| Account Manager | Camellia Tan |
| Account Supervisor | Jacqueline Lim |
| Production Company | THE SHOOTING GALLERY Singapore, SINGAPORE |
| Director | Karl Von Moller |
| Producer | Leollyne Teng |
| Editor | Tammy Quah |
| Sound Design/Arrangement | Eden/Hassan Lahrech, Song Zu Singapore |
| Music Artist/Title | Happy Boss Happy Earth |
| Animation | Vincent Yoe/Teo Boon Hock |
| Art Director | Ginny Lim |
| Lighting | Karl Von Moller |
| Post Production | Blackmagic Design |
| Other Credits | Damien Yang ( Post Supervisor)/Charlie Ellis ( Colourist)/Caryne Chia ( Post Producer) |
Brief Explanation
The fourth in the series of HP 'Hands' spots, Happy Boss Happy Earth called for the VFX team to don their engineering hats to design a photorealistic recreation of a sweatshop style, old-fashioned factory from scratch.
'The [post production team] worked tirelessly for a month on this, constructing every mechanical component as if they were actually going to manufacture it. It's really the only way it could have been done to look believable,' commented the director.
In stark contrast, the lush idyllic lakeside setting effectively emphasised the environmental-friendly nature of the energy-efficient HP Compaq dc7800.