HUMMINGBIRD
| Client | SAMSUNG ELECTRONICS |
| Product | SAMSUNG LED TV |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Type of Entry | Craft: TV |
| Category | TV - Best Use of Animation/Computer Graphics/Special Effects |
| Title | HUMMINGBIRD |
| Product/Service | SAMSUNG LED TV |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising Agency: | CHEIL WORLDWIDE Seoul, KOREA |
| Production Company: | FIRST AVE MACHINE New York, USA |
| Credits |
| Chief Creative Officer | Joe McDonagh |
| Creative Director | Tom McMannus |
| Agency Producer | Drew Lippman |
| Advertiser's Supervisor | Sue Shim |
| Planner | Min Pyo Baik |
| Account Supervisor | Han Joon Yoo |
| Production Company | FIRST AVE MACHINE New York, USA |
| Art Director | Tom Kane |
Brief Explanation
We show very colorful and vivid plants that have evolved with LED lights as part of their genetic makeup, illustrating the LED TV's picture quality. This new species of plant also represents Samsung LED as a whole new category of TV
Key Message: "New Species of Television"