Awards > Winners

Client	DLIT
Product	DIGITAL LEADERSHIP INTENSIVE TRAINING
Entrant	OGILVY BEIJING, CHINA
Type of Entry	Corporate or Brand Identity
Category	Corporate Identity Schemes
Title	PIXEL SHARPENER
Product/Service	DIGITAL LEADERSHIP INTENSIVE TRAINING
Entrant Company:	OGILVY BEIJING, CHINA
Design/Advertising Agency:	OGILVY BEIJING, CHINA
Credits

Name	Company	Position
Doug Schiff	Ogilvy Beijing	Executive Creative Director
Wang Fei	Ogilvy Beijing	Associate Creative Director
Doug Schiff	Ogilvy Beijing	Copywriter
Wang Fei	Ogilvy Beijing	Art Director
Tracy Wu	Ogilvy Beijing	Producer

Brief Explanation

The challenge was designing a logo that would simply and succinctly express both the digital nature of the event, but also give a strong impression of the learning offered.

Describe the brief from the client:

Create an identity for strategic training that would reflect the digital nature of the offering.

Description of how you arrived at the final design:

The idea of pixels being sharpened was an interesting metaphor, with an equally fun wordplay.

Indication of how successful the outcome was in the market:

For the initial three-day event, attendance was 72% of those invited. There was enormous feedback from those who attended on both the name and the design of the identity. In addition, the USB-powered pencil sharpener was a much-appreciated gift that filled out the concept.