Awards > Winners

Client	COCA-COLA PACIFIC
Product	COCA-COLA
Entrant	EURO RSCG SINGAPORE, SINGAPORE
Type of Entry	Corporate or Brand Identity
Category	Posters
Title	COKE BOTTLES
Product/Service	COCA-COLA
Entrant Company:	EURO RSCG SINGAPORE, SINGAPORE
Design/Advertising Agency:	EURO RSCG SINGAPORE, SINGAPORE
Credits

Name	Company	Position
Victor Ng	Euro RSCG Singapore	Executive Creative Director
Alfred Wee	Euro RSCG Singapore	Associate Creative Director
Wong Wai Ling	Euro RSCG Singapore	Copywriter
Jimmy Kim	Euro RSCG Singapore	Art Director
Seah Ting Ting	Euro RSCG Singapore	Art Director
Evan	Magic Cube	Illustrator
Samantha Van Iddekinge	Euro RSCG Singapore	Account Supervisor
Daphne Pang	Euro RSCG Singapore	Account Manager
Joel Sh Ng	Euro RSCG Singapore	Production Manager
Leonardo O'grady	Coca-cola Pacific	Advertiser's Supervisor

Brief Explanation

We invited the audience to open happiness, with light-hearted messages in the shape of iconic Coke bottles.

Describe the brief from the client:

To introduce Coca-Cola's new Open Happiness platform to a relatively young audience.

Description of how you arrived at the final design:

Light-hearted messages executed in a breezy manner bring out the full flavour of the Open Happiness platform. The posters are also instantly recognisable as belonging to Coke even without overt Coke branding.

Indication of how successful the outcome was in the market:

The posters got a lot of attention and helped the audience relate to the new Open Happiness platform.