Category

Award

THINGS WE FORGET

Client3M
ProductPOST-IT NOTES
EntrantBBDO PROXIMITY SINGAPORE, SINGAPORE
Type of EntryDigital Tools
CategoryBest Use of Viral
TitleTHINGS WE FORGET
Product/ServicePOST-IT NOTES
Entrant Company:BBDO PROXIMITY SINGAPORE, SINGAPORE
Advertising/Web Design Agency:BBDO PROXIMITY SINGAPORE, SINGAPORE
Credits
Name Company Position
Jagdish Ramakrishnan BBDO Proximity Singapore Executive Creative Director
Joji Jacob/Sin Eng Lee/Jonathan Mckenzie BBDO Proximity Singapore Art Director
Joji Jacob BBDO Proximity Singapore Copywriter
Joji Jacob/Sin Eng Lee BBDO Proximity Singapore Photographer
Joji Jacob BBDO Proximity Singapore Illustrator
Jehil Neo BBDO Proximity Singapore Account Management

Brief Explanation

Post-it notes with simple messages were left in public places for passers-by to find. The messages were simple life-reminders, philosophy that we all know, but never get around to following – like eat mindfully, stand for something, walk the talk and not be too judgmental of others. Every day a new post-it note was added, and placed in a location that was fitting with the topic of the day. The blog gained a huge following on the net.