THINGS WE FORGET
| Client | 3M |
| Product | POST-IT NOTES |
| Entrant | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Type of Entry | Digital Tools |
| Category | Best Use of Viral |
| Title | THINGS WE FORGET |
| Product/Service | POST-IT NOTES |
| Entrant Company: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | BBDO PROXIMITY SINGAPORE, SINGAPORE |
| Credits |
| Jagdish Ramakrishnan |
BBDO Proximity Singapore |
Executive Creative Director |
| Joji Jacob/Sin Eng Lee/Jonathan Mckenzie |
BBDO Proximity Singapore |
Art Director |
| Joji Jacob |
BBDO Proximity Singapore |
Copywriter |
| Joji Jacob/Sin Eng Lee |
BBDO Proximity Singapore |
Photographer |
| Joji Jacob |
BBDO Proximity Singapore |
Illustrator |
| Jehil Neo |
BBDO Proximity Singapore |
Account Management |
Brief Explanation
Post-it notes with simple messages were left in public places for passers-by to find. The messages were simple life-reminders, philosophy that we all know, but never get around to following – like eat mindfully, stand for something, walk the talk and not be too judgmental of others. Every day a new post-it note was added, and placed in a location that was fitting with the topic of the day. The blog gained a huge following on the net.
