NO CAR DAY
|Entrant||OGILVY BEIJING, CHINA|
|Type of Entry||Online Advertising |
|Category||Public Service, Charity & Fund Raising|
|Title||NO CAR DAY|
|Entrant Company:||OGILVY BEIJING, CHINA|
|Advertising/Web Design Agency:||OGILVY BEIJING, CHINA|
||Executive Creative Director
|Doug Schiff/Zhang Bozhan
As Beijing has some of the worst air among major cities, a day where drivers were encouraged not to drive was introduced.
Through a 'live' online banner, people were given an extremely immediate, compelling reason to keep their car off the road the next day, by viewing the pollution that existed In the CBD at that very moment.
The campaign received 3 million RMB (US$400,000) of media coverage, which likely influenced the government’s decision to begin a once-a-week No Car Day for all private vehicles on the roads of Beijing.