Category

Award

PLANET PROTECTOR

ClientCANON
ProductENVIROMENTAL AWARENESS
EntrantOGILVY BEIJING, CHINA
Type of EntryWebsites
CategoryPublic Service, Charity & Fund Raising
TitlePLANET PROTECTOR
Product/ServiceENVIROMENTAL AWARENESS
Entrant Company:OGILVY BEIJING, CHINA
Advertising/Web Design Agency:OGILVY BEIJING, CHINA
Credits
Name Company Position
Doug Schiff Ogilvy Beijing Exectuive Creative Director
Wang Fei/Teonghoe Teng/Stopnow Liu Ogilvy Beijing Art Directors
Doug Schiff/Zhang Bozhan Ogilvy Beijing Copywriters
Ryan Liu Ogilvy Beijing Multimedia Director
Luan Heming Ogilvy Beijing Agency Producer
Sonja Lakner North Kingdom Producer
Henrik Karlsson North Kingdom Art Director
Therese Larsson North Kingdom Illustrator
Thom Vaughan North Kingdom Music/Sound
David Sjolander North Kingdom Programmer
Mathias Lindgren North Kingdom 3D Artist

Brief Explanation

Canon wanted a website that would introduce and teach Chinese pre-teens (8-9 year-olds) basics about environmental issues. Realizing the best way to engage kids of that age is through fun and games, the “Planet Protector” site called upon young comrades to fight three monsters (Pollution, C02 and Energy-Waster) set to destroy the planet. Laser ammunition could only be supplied if environmental questions were answered correctly.