WISH I COULD BE TRUE TO MYSELF
WISH I COULD BE TRUE TO MYSELF
| Client | SONY MUSIC ENTERTAINMENT |
| Product | ARTIST PROMOTION |
| Entrant | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Type of Entry | Digital Tools |
| Category | Interactive Tools & Applications, including mobile advertising |
| Title | WISH I COULD BE TRUE TO MYSELF |
| Product/Service | ARTIST PROMOTION |
| Entrant Company: | ROBOT COMMUNICATIONS Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
| Credits |
| Yuki Kishi |
Dentsu |
Creative Director |
| Murai Yosuke |
Dentsu |
Copywriter |
| Kei Terasaki |
Dentsu |
Agency Producer |
| Shinya Kishiro |
Robot Communications |
Chief Film Producer |
| Yasuhiro Kawasaki |
Robot Communications |
Film Producer |
| Tomoko Tanaka |
Robot Communications |
Interactive Designer |
| Takahiro Miki |
Stardust Music/Inc. |
Director |
| Hiroyuki Howa |
Zig9 |
Cinematographer |
Brief Explanation
The purpose of this campaign is to advertise the Japanese singer-songwriter
JUJU's new song, "SUNAO NI NARETARA -Wish I could be true to myself.-". We
have got the mission from the client to develop the innovative mobile campaign
which no one has ever tried before. And then we developed brand-new method of
mobile movie which is named "Pair Movie". We leveraged this technique for
this song promotion and have produced the original movie of 5 episodes. It's
streamed for free in the campaign site from Dec. 1st 2008 to Feb.14th 2009.
