| Describe the campaign/entry: |
| Manikako teaches less fortunate Filipino kids how to make their own dolls from old clothes and recycled materials. Through free doll-making workshops, kids can learn creativity, resourcefulness and environmental responsibility, values which can help them rise above poverty.
Our task:
1. To raise funds for free doll-making workshops for poor Filipino children.
2. To generate donations of old clothes and recycled materials.
3. To invite youth volunteers to participate in the cause. |
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Give some idea of how successful this campaign/entry was with both client and consumer:
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| The Philippine art community rallied around Manikako, 112 famous Filipino personalities, including two National Artists, each showcased a Manikako in a charity exhibit and auction in a popular mall.
To date, Manikako has collected 2.25 tons of old clothes, with over a thousand Manikakos created by children in the free doll-making workshops. |
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Describe how the campaign/entry was launched and executed across each channel in the order of implementation.
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| Manikako launched in the biggest local toy convention. The kits sold out. This was followed by Manikako booths in universities and fairs, including one in Singapore. To draw young people to the events, we used individual blogs, LiveJournal communities, and a website. kids spread the word. We used posters made out of donated clothing to ask for more materials to recycle into dolls. An upscale mall hosted a week-long Manikako event for free. 121 famous personalities donated Manikakos to a charity auction. These events generated goodwill and free publicity across leading newspapers, radio stations and top rated TV programs. |
