Awards > Winners

Client	SAKURA
Product	RANGE HOOD
Entrant	JWT HK Hong Kong, HONG KONG
Type of Entry	Use of Media
Category	Best Use of Ambient Media: Small Scale
Title	NAPKIN
Product/Service	RANGE HOOD
Entrant Company:	JWT HK Hong Kong, HONG KONG
Advertising Agency:	JWT HK Hong Kong, HONG KONG
Credits

Name	Company	Position
Steven Lee	JWT Hong Kong	Executive Creative Director/Copywriter
Gerard Or	JWT Hong Kong	Creative Director/Art Director
Kwong Chi Kit	JWT Hong Kong	Creative Director/Art Director
Hugo Yiu	JWT Hong Kong	Associate Creative Director/Copywriter
Pooh Tang	JWT Hong Kong	Senior Art Director
Ada Wong	JWT Hong Kong	Assistant Art Director
Jesse Wong	JWT Hong Kong	Senior Copywriter
Terry Pan	JWT Hong Kong	Senior Copywriter
Colin Chan	JWT Hong Kong	Retoucher

Results and Effectiveness:

The level of brand awareness has remarkably increased. During the promotion period, visits to the website increased by about 40% and sales were up.

Creative Execution:

We’ve employed an unexpected medium: napkins in restaurants. With the image of Sakura Range Hood printed on napkins, consumers using them to fend off smoke from dishes get to experience first hand how quick and easy it is for the range hood to keep grease away.

Insights, Strategy and the Idea:

In order to engage consumers and effectively communicate the power of Sakura Range Hood, we decided to talk to them right when they need to keep themselves away from grease. In restaurants, it is common for people to hold their napkins in front to block the smoke from dishes with grease and steam. This gives us a great opportunity to vividly yet unconventionally demonstrate the effectiveness of Sakura Range Hood.