AWARDS

Client	UNIQLO
Product	HEATTECH
Entrant	DENTSU Tokyo, JAPAN
Type of Entry	Ambient
Category	Best use of Ambient Advertising: Stunts & Live Advertising
Title	HUMAN VENDING MACHINE WORLD TOUR
Product/Service	HEATTECH
Entrant Company:	DENTSU Tokyo, JAPAN
Advertising Agency:	DENTSU Tokyo, JAPAN
Credits
Creative Director	Naoya Hosokawa
Copywriter	Naoya Hosokawa
Art Director	Takahiro Tsuchiya
Other Credits	Agency Producer:motofumi Kanesaka/Hiroto Fujinami

Description of Ambient execution:

Strategy In the fall of 2008, Uniqlo announced the introduction of 'HeatTech' moisture absorbent heat-generating wear in overseas markets. To enhance recognition and dramatically increase sales, we felt it would be most effective to have consumers experience this futuristic material. Our mission was to go beyond the existing 'experiential event' and create a powerful and innovative event that all overseas media would want to publicize.