Spikes Asia Outdoor
Grand Prix
HUMAN VENDING MACHINE WORLD TOUR
| Advertiser | UNIQLO |
| Product | HEATTECH |
| Entrant | DENTSU Tokyo, JAPAN |
| Type of Entry: | Ambient |
| Category: | Best use of Ambient Advertising: Stunts & Live Advertising |
| Title: | HUMAN VENDING MACHINE WORLD TOUR |
| Advertiser/Client: | UNIQLO |
| Product/Service: | HEATTECH |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising Agency: | DENTSU Tokyo, JAPAN |
| Creative Credits |
| Creative Director: | Naoya Hosokawa |
| Copywriter: | Naoya Hosokawa |
| Art Director: | Takahiro Tsuchiya |
| Other Credits: | Agency Producer:motofumi Kanesaka/Hiroto Fujinami |
Details
| Description of Ambient execution: |
| Strategy In the fall of 2008, Uniqlo announced the introduction of 'HeatTech' moisture absorbent heat-generating wear in overseas markets. To enhance recognition and dramatically increase sales, we felt it would be most effective to have consumers experience this futuristic material. Our mission was to go beyond the existing
'experiential event' and create a powerful and innovative event that all overseas media would want to publicize. |
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