Awards > Winners

Campaign
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  1 of 2
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  2 of 2

Client	NEW CITIZEN PROGRAM
Product	NEW CITIZEN PROGRAM
Entrant	OGILVY BEIJING, CHINA
	2 of 2 Campaign
Type of Entry	Ambient
Category	Best use of Ambient Advertising: Special Build
Title	ILLITERATE - GLASS
Product/Service	NEW CITIZEN PROGRAM
Entrant Company:	OGILVY BEIJING, CHINA
Advertising Agency:	OGILVY BEIJING, CHINA
Credits
Executive Creative Director	Nils Andersson
Creative Director	Forest Young
Copywriter	Matthew Curry/Yuan Zhong/Kweichee Lam/Song Yue
Producer	Wei Chao
Art Director	Forest Young/Nils Andersson/Lena Hou/Rocky Ren/Yu Zhenhua
Photographer	Johnny Pan/Wolf Liu

Description of Ambient execution:

In order to highlight the educational plight of migrant workers’ kids, New Citizen Program commissioned local artists to create installation art pieces outside popular art galleries around Beijing. The pieces were constructed out of material often used by migrant workers; each with a book placed just out of reach and a number to call if people wished to donate.