Category

Award

HANDWRITTEN NEWSPAPER

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ClientSCHWAN-STABILO MARKETING
ProductSTABILO MARATHON PEN
EntrantNAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA
Type of EntryAmbient
CategoryBest use of Ambient Advertising: Small Scale Special Solutions
TitleHANDWRITTEN NEWSPAPER
Product/ServiceSTABILO MARATHON PEN
Entrant Company:NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA
Advertising Agency:NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA
Credits

Description of Ambient execution:

The agency produced a handwritten free newspaper. Everything – the news, the editorials, the pictures and ads – everything was rendered in pen before printing, thus demonstrating the longevity of Stabilo’s Marathon Pen.