|Client||PROCTER & GAMBLE SINGAPORE|
|Entrant||LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE|
|Type of Entry||Magazine |
|Type of Entry||Print |
|Category||Pharmaceuticals, Beauty Products, Cosmetics & Toiletries|
|Product/Service||REJOICE SHAMPOO |
|Entrant Company:||LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE|
|Advertising Agency:||LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE|
English Translation of Main Headlines:
In Asia, Rejoice shampoos are synonymous with smooth hair. We wanted to continue to own/substantiate this equity.
To dramatise how smooth one's hair can get with Rejoice, we displayed a montage of hairclips that must have slipped off one's hair across a variety of locations; indoors and out, on escalators, in offices, in cars, etc.
This advertisement ran in full page and full colour (56 cm x 8 cols) as well as in A2 point of sale posters at leading department stores.