Awards > Winners

Client	PROCTER & GAMBLE SINGAPORE
Product	REJOICE SHAMPOO
Entrant	LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Type of Entry	Magazine
Type of Entry	Print
Category	Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Title	HAIRCLIPS
Product/Service	REJOICE SHAMPOO
Entrant Company:	LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Advertising Agency:	LEO BURNETT/ARC WORLDWIDE SINGAPORE, SINGAPORE
Credits
Executive Creative Director	Chris Chiu
Copywriter	Piet Human/Paul Busschau
Account Supervisor	Anirban Mozumdar
Art Director	Alex Lim Thye Aun/Chris Chiu
Photographer	Jarvis/Groovy Studio

English Translation of Main Headlines:

Rejoice 'Hairclips': In Asia, Rejoice shampoos are synonymous with smooth hair. We wanted to continue to own/substantiate this equity. To dramatise how smooth one's hair can get with Rejoice, we displayed a montage of hairclips that must have slipped off one's hair across a variety of locations; indoors and out, on escalators, in offices, in cars, etc. This advertisement ran in full page and full colour (56 cm x 8 cols) as well as in A2 point of sale posters at leading department stores.