SPIKES ASIA - The 1st Asian Advertising Festival, Singapore, 16-18 September
TV/Cinema
Grand Prix Gold Silver Bronze Shortlist All Entries

Spikes Asia TV/Cinema Grand Prix

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MELODY OF LIFE
AdvertiserTHAI LIFE INSURANCE CO.
ProductTHAI LIFE INSURANCE
EntrantOGILVY & MATHER Bangkok, THAILAND
Type of Entry:TV/Cinema
Category:Corporate Image
Title:MELODY OF LIFE
Advertiser/Client:THAI LIFE INSURANCE CO.
Product/Service:THAI LIFE INSURANCE
Entrant Company:OGILVY & MATHER Bangkok, THAILAND
Advertising Agency:OGILVY & MATHER Bangkok, THAILAND
Creative Credits
Chief Creative Officer:Korn Tepintarapiraksa
Copywriter:Korn Tepintarapiraksa/Thanonchai Sornsriwichai/Kris Garford Spindler
Agency Producer:Yuthapong Varanukrohchoke
Account Manager:Phawit Chitrakorn
Account Supervisor:Chaowalit Vichayachakorn/Praire Vajrabhaya
Production Company:PHENOMENA Bangkok, THAILAND
Director:Thanonchai Ssorsriwichai
Producer:Janyaluck Khamdaeng
Editor:Manop Boonwipas; R Here
Sound Design/Arrangement:Chumpol Sepsawasdi; Cine Digital Sound Studio
Music: Artist/Title:Depapepe
Art Director:Korn Tepintarapiraksa
Lighting:Tweesak Khumphati
Post Production:The Oriental Post

Details
Brief Explanation:
How do you measure the value of life? Toi, a divorced woman with terminal cancer, devotes her life to finding orphaned street children and cares for them, hugs them, supports them and gives them a roper upbringing. In the final stages of life, her hope is that these societal rejects grow up into worthy and valuable human beings. A question is raised to the audience. “Where is the value of your life?”