TV/Cinema
Spikes Asia TV/Cinema Grand Prix
MELODY OF LIFE
| Advertiser | THAI LIFE INSURANCE CO. |
| Product | THAI LIFE INSURANCE |
| Entrant | OGILVY & MATHER Bangkok, THAILAND |
| Type of Entry: | TV/Cinema |
| Category: | Corporate Image |
| Title: | MELODY OF LIFE |
| Advertiser/Client: | THAI LIFE INSURANCE CO. |
| Product/Service: | THAI LIFE INSURANCE |
| Entrant Company: | OGILVY & MATHER Bangkok, THAILAND |
| Advertising Agency: | OGILVY & MATHER Bangkok, THAILAND |
| Creative Credits | |
| Chief Creative Officer: | Korn Tepintarapiraksa |
| Copywriter: | Korn Tepintarapiraksa/Thanonchai Sornsriwichai/Kris Garford Spindler |
| Agency Producer: | Yuthapong Varanukrohchoke |
| Account Manager: | Phawit Chitrakorn |
| Account Supervisor: | Chaowalit Vichayachakorn/Praire Vajrabhaya |
| Production Company: | PHENOMENA Bangkok, THAILAND |
| Director: | Thanonchai Ssorsriwichai |
| Producer: | Janyaluck Khamdaeng |
| Editor: | Manop Boonwipas; R Here |
| Sound Design/Arrangement: | Chumpol Sepsawasdi; Cine Digital Sound Studio |
| Music: Artist/Title: | Depapepe |
| Art Director: | Korn Tepintarapiraksa |
| Lighting: | Tweesak Khumphati |
| Post Production: | The Oriental Post |
| Brief Explanation: |
| How do you measure the value of life? Toi, a divorced woman with terminal cancer, devotes her life to finding orphaned street children and cares for them, hugs them, supports them and gives them a roper upbringing. In the final stages of life, her hope is that these societal rejects grow up into worthy and valuable human beings. A question is raised to the audience. “Where is the value of your life?” |
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