Category

Award

SYNCHRONICITY

Short List
ClientMULTISCREEN MEDIA
ProductMAX TELEVISION
EntrantTBWA\INDIA Mumbai, INDIA
Type of EntryTV/Cinema
CategoryPublications & Media
TitleSYNCHRONICITY
Product/ServiceMAX TELEVISION
Entrant Company:TBWA\INDIA Mumbai, INDIA
Advertising Agency:TBWA\INDIA Mumbai, INDIA
Production Company:FOOTCANDLES Mumbai, INDIA
Credits

Brief Explanation

After the huge success of the first Indian Premier League, the challenge for the agency was to create pull for the second season. The idea was to position Indian Premier League as the singular event that brings together the diversity of India.