Awards > Winners

Client	PACIFIC FOOD PRODUCTS
Product	MAMEE SLLRRRP INSTANT NOODLE
Entrant	NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA
Type of Entry	TV/Cinema
Category	Food Products
Title	FIRE EXTINGUISHER
Product/Service	MAMEE SLLRRRP INSTANT NOODLE
Entrant Company:	NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA
Advertising Agency:	NAGA DDB/RAPP MALAYSIA SELANGOR, MALAYSIA
Production Company:	WHACK FILMS Selangor, MALAYSIA
Credits
Executive Creative Director	Ted Lim
Creative Director	Alvin Teoh
Copywriter	Ha Wei Na/Ted Lim
Agency Producer	Aida Ghazali/Sharon De Silva
Advertiser's Supervisor	Angeline Chee Li Fong/Suhairen Binti Zainal Izdhar/Datuk Tc Pang
Account Supervisor	Nora Fairuz/Eza
Production Company	WHACK FILMS Selangor, MALAYSIA
Director	Surapong Ploensaeng
Producer	Nisha Khiruddin
Sound Design/Arrangement	Ahmad Adam (wasp)
Art Director	Tan Yee Kiang
Lighting	Wutthitrai Piriyapakdeekul
Other Credits	Nasrizal Bin Ngasri (announcer)

Brief Explanation

Malaysians love their instant noodles. And they love it even more when it’s spicy. We’re talking fiery hot, like Mamee SLLRRP Instant Noodles’ new “Fiery Curry” flavour. For the commercials, we created a "Mamee Rescue Squad". Members of the squad who resemble firemen watch over people when they enjoy their Mamee SLLRRRP. The squad provides quirky, humorous relief to those unaware of the fact that the noodles give “More Kick, More Satisfaction!” The public was cautioned to "SLLRRRP At Your Own Risk!"