Awards > Winners

Campaign
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Client	DK HEALTH PRODUCT
Product	NATUREGIFT HEALTH PRODUCTS
Entrant	OGILVY & MATHER Bangkok, THAILAND
	2 of 3 Campaign
Type of Entry	TV/Cinema
Category	Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
Title	FIGHT IT 2
Product/Service	NATUREGIFT HEALTH PRODUCTS
Entrant Company:	OGILVY & MATHER Bangkok, THAILAND
Advertising Agency:	OGILVY & MATHER Bangkok, THAILAND
Production Company:	PHENOMENA Bangkok, THAILAND
Credits
Executive Creative Director	Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Copywriter	Wichian Thongsuksiri/Yutachai Thumsuwan/Kris Garford Spindler
Agency Producer	Yuthapong Varanukrohchoke
Advertiser's Supervisor	Krisada Jangjaimon/Wichuda Jangjaimon
Planner	Vanich Jirasuwankij/Kamonwan Saenissara
Account Manager	Phawit Chitrakorn
Account Supervisor	Angsana Puangmalit/Kingkaew Soontornchareonont
Production Company	PHENOMENA Bangkok, THAILAND
Director	Thanonchai Sornsriwichai
Producer	Janyaluck Khamdaeng
Editor	Manop Boonwipas; R Here
Sound Design/Arrangement	Cine Digital Sound Studio
Art Director	Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Watchara Tansrikeat
Lighting	Nampol Jarak
Post Production	The Oriental Post

Brief Explanation

“Beautiful clothes come only in small sizes.” These cruel words serve as a wake-up call for Yui, our heroine. It motivates her to get up and exercise, diet on salads and stop eating fattening foods in order to get ready for the upcoming concert where she “will be the prettiest girl at the concert.” Alas, fate tricked her. Out exercising one day, Yui notices a tabloid that catches Johnny going to his apartment with a mystery woman. Yui is crushed, and immediately reaches out for the one thing that has consoled her throughout her life, “chef! Give me 5 pork legs!” Yui walks into the restaurant, sad and bitter...