Awards > Winners

Campaign
• 
  1 of 3
• 
  2 of 3
• 
  3 of 3

Client	KASIKORNBANKGROUP
Product	K - SME CREDIT
Entrant	OGILVY & MATHER Bangkok, THAILAND
	2 of 3 Campaign
Type of Entry	TV/Cinema
Category	Financial Products & Services
Title	LONG
Product/Service	K - SME CREDIT
Entrant Company:	OGILVY & MATHER Bangkok, THAILAND
Advertising Agency:	OGILVY & MATHER Bangkok, THAILAND
Production Company:	PHENOMENA Bangkok, THAILAND
Credits
Executive Creative Director	Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Copywriter	Wichain Thongsuksiri/Kris Garford Spindler
Agency Producer	Yuthapong Varanukrohchoke
Planner	Amorntat Soonthornsawad
Account Manager	Rati Panthawi
Account Supervisor	Phannika Vongsayan/Aree Tungsudjarit
Production Company	PHENOMENA Bangkok, THAILAND
Director	Thanonchai Sornsriwichai
Producer	Tichakorn Baimorakote
Editor	Manop Boonwipas; R Here
Sound Design/Arrangement	Pracha Selawan; Cine Digital Sound Studio
Art Director	Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Kornthorn Anantananukun/Ratapon Houyhongtong
Lighting	Tham Rinwilairak
Post Production	The Oriental Post

Brief Explanation

In Thailand, SMEs that borrow on credit have a very short repayment window, normally less than 5 years. It puts pressure on business owners and forces them to be quick with repayments, which sometimes can lead to problems and undesirable outcomes. With Kasikorn bank’s K-SME Credit, repayment times have been lengthened to an unprecedented 10 years. By choosing K-SME Credit, Toi and his company can make repayments at their leisure without being unnecessarily pressured.