|Product||BREAKTHROUGH - WOMEN'S RIGHTS|
|Entrant||OGILVY & MATHER Mumbai, INDIA|
|Type of Entry||TV/Cinema |
|Category||Public Service, Charity & Fund Raising|
|Product/Service||BREAKTHROUGH - WOMEN'S RIGHTS |
|Entrant Company:||OGILVY & MATHER Mumbai, INDIA|
|Advertising Agency:||OGILVY & MATHER Mumbai, INDIA|
|Production Company:||LITTLE LAMB FILMS Mumbai, INDIA|
We wanted to go beyond merely raising awareness about domestic violence. We set ourselves the objective of trying to resolve the rampant problem of domestic violence by asking people to get involved.
And what we came up with was a simple yet innovative solution that would bring domestic violence to a grinding halt.