Category

Award

BIKE OWNER

The Flash Player is required to view this content.

ClientBREAKTHROUGH TRUST
ProductBREAKTHROUGH - WOMEN'S RIGHTS
EntrantOGILVY & MATHER Mumbai, INDIA
Type of EntryTV/Cinema
CategoryPublic Service, Charity & Fund Raising
TitleBIKE OWNER
Product/ServiceBREAKTHROUGH - WOMEN'S RIGHTS
Entrant Company:OGILVY & MATHER Mumbai, INDIA
Advertising Agency:OGILVY & MATHER Mumbai, INDIA
Production Company:LITTLE LAMB FILMS Mumbai, INDIA
Credits

Brief Explanation

We wanted to go beyond merely raising awareness about domestic violence. We set ourselves the objective of trying to resolve the rampant problem of domestic violence by asking people to get involved. And what we came up with was a simple yet innovative solution that would bring domestic violence to a grinding halt.