Category

Award

EUROPEAN GIRLFRIEND

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    Campaign
  • 1 of 2
  • 2 of 2
ClientPERFETTI VAN MELLE
ProductLOLLIPOP
EntrantBBH ASIA PAC Singapore, SINGAPORE
2 of 2 Campaign
Type of EntryTV/Cinema
CategoryFood Products
TitleEUROPEAN GIRLFRIEND
Product/ServiceLOLLIPOP
Entrant Company:BBH ASIA PAC Singapore, SINGAPORE
Advertising Agency:BBH ASIA PAC Singapore, SINGAPORE
Production Company:SOFT CITIZEN Toronto, CANADA
Credits

Brief Explanation

This global Chupa Chups campaign is based on the newly-developed brand strategy: 'Life Less Serious', in which the brand is positioned as an antidote to all things serious. Central to the campaign is Chuck - a puppet who personifies a carefree youth attitude and always remains unfazed, no matter what life throws at him. The TVCs feature Chuck in various stressful scenarios - being pressured by a distressed girlfriend, getting yelled at by an over-zealous personal trainer, and receiving catastrophic news from his doctor. In all these situations, Chuck ‘s only reaction is to suck on a Chupa Chups, with his signature dead-pan expression.