PERSONAL TRAINER
| Client | PERFETTI VAN MELLE |
| Product | LOLLIPOP |
| Entrant | BBH ASIA PAC Singapore, SINGAPORE |
| Type of Entry | TV/Cinema |
| Category | Food Products |
| Title | PERSONAL TRAINER |
| Product/Service | LOLLIPOP |
| Entrant Company: | BBH ASIA PAC Singapore, SINGAPORE |
| Advertising Agency: | BBH ASIA PAC Singapore, SINGAPORE |
| Production Company: | SOFT CITIZEN Toronto, CANADA |
| Credits |
| Executive Creative Director | Steve Elrick |
| Creative Director | Todd Waldron |
| Copywriter | Travis Sorge/Todd Waldron |
| Agency Producer | Becky Koh |
| Planner | Frank Reitgassl/Suzie Hoban/Cherry Chan |
| Account Manager | Eugenie Yeo/Frances Great |
| Production Company | SOFT CITIZEN Toronto, CANADA |
| Director | Perlorian Brothers |
| Producer | Tuula Hopp/Eva Preger |
| Editor | Tanis Darling |
| Sound Design/Arrangement | Evan Roberts |
| Music Artist/Title | Composer: Ben Rosen |
| Art Director | Paul Downs |
| Post Production | Relish Inc. |
| Other Credits | Puppet Company: Monster Factory |
Brief Explanation
This global Chupa Chups campaign is based on the newly-developed brand strategy: 'Life Less Serious', in which the brand is positioned as an antidote to all things serious.
Central to the campaign is Chuck - a puppet who personifies a carefree youth attitude and always remains unfazed, no matter what life throws at him. The TVCs feature Chuck in various stressful
scenarios - being pressured by a distressed girlfriend, getting yelled at by an over-zealous personal trainer, and receiving catastrophic news from his doctor. In all these situations, Chuck ‘s
only reaction is to suck on a Chupa Chups, with his signature dead-pan expression.