Awards > Winners

Campaign
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Client	TAKAHASHI SHUZOH CO.
Product	SHIRO (JAPANESE SAKE)
Entrant	OGILVY & MATHER JAPAN Tokyo, JAPAN
	1 of 2 Campaign
Type of Entry	TV/Cinema
Category	Beverages - Alcoholic & Non-Alcoholic
Title	HISTORICAL FILM
Product/Service	SHIRO (JAPANESE SAKE)
Entrant Company:	OGILVY & MATHER JAPAN Tokyo, JAPAN
Advertising Agency:	OGILVY & MATHER JAPAN Tokyo, JAPAN
Production Company:	PARADISE CAFE Tokyo, JAPAN
Credits
Executive Creative Director	Mark Collis
Creative Director	Takuya Matsuo
Copywriter	Hono Nakano
Production Company	PARADISE CAFE Tokyo, JAPAN
Director	Jun Ichikawa
Producer	Shuichi Komuro/Tatsuhiro Ishikawa
Lighting	Masao Nakabori

Brief Explanation

People think shochu has a unique taste which does not go well with meals compared to wine, sake or beer. However, this shochu Shiro is different. Since it is made of rice, it does not spoil the taste of food. On the contrary, it compliments the food and dramatises the delicate taste of Japanese cuisine when enjoyed during the meal. By using actors, the TVC expresses the desire of “want to stand out, want to be seen” that lies in everyone. 1/3 of the spot is used to show the product and to emphasize the charm of the product.