Awards > Winners

Client	TOYOTA MOTOR CORPORATION
Product	TOYOTA IQ
Entrant	DENTSU Tokyo, JAPAN
Type of Entry	TV/Cinema
Category	Cars & Automotive Services
Title	CLEAN UP
Product/Service	TOYOTA IQ
Entrant Company:	DENTSU Tokyo, JAPAN
Advertising Agency:	DENTSU Tokyo, JAPAN
Production Company:	PICT Tokyo, JAPAN
Credits
Creative Director	Takuji Nakamura/Norifumi Adachi
Copywriter	Akira Yao/Hiroshi Akinaga/Kazuhide Adachi/Takuya Kuwahara
Agency Producer	Yoshihiro Terasawa/Masami Hirotsuka
Planner	Akira Yao/Hiroshi Akinaga/Kazuhide Adachi/Takuya Kuwahara
Account Manager	Tetsuya Sakurai/Masaki Hiraga/Noboru Nishino
Production Company	PICT Tokyo, JAPAN
Director	Shinya Uekawa
Producer	Shuzo Uehara/Tatsuya Maeda

Brief Explanation

The Toyota iQ is an ultra compact hatchback with enough seating space for four. We thought the best way to demonstrate the iQ's functionality, like the ease which with it can maneuver in and out of tight spots, was using deceptively simple car movements in different locations around town that other vehicles just can't do. The commercials were made without CG technology, even though many viewers wondered whether or not they were actually real. There was a significant buzz surrounding the ads, and sales beat projections by two and half times.