Category

Award

THE FEATHER LEADS US TO THE REVOLUTION VOL.2

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ClientADIDAS JAPAN
ProductADIDAS
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Type of EntryCraft: TV
CategoryTV - Best Use of Animation
TitleTHE FEATHER LEADS US TO THE REVOLUTION VOL.2
Product/ServiceADIDAS
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising Agency:TBWA\HAKUHODO Tokyo, JAPAN
Production Company:MONSTER ULTRA Tokyo, JAPAN
Credits

Brief Explanation

At the center of the story is the design inspiration for the Japan National Team jersey, which features a feather pattern from the mythical creature called Yatagarasu, a three-legged crow. The Yatagarasu empoweres the players and is the symbol for the country to rally behind to the World Cup.