THE WIND INSTRUMENT
|Entrant||JWT Mumbai, INDIA|
|Type of Entry||Craft: TV |
|Category||TV - Best Use of Film Direction|
|Title||THE WIND INSTRUMENT|
|Entrant Company:||JWT Mumbai, INDIA|
|Advertising Agency:||JWT Mumbai, INDIA|
|Production Company:||AVAKKAI FILMS Bangalore, INDIA|
The video captures the transformation of a windless day in a desert city, where even paper kites wont fly, to a really windy day when a thousand kites are up in the sky. Feel The wind with Khaitan fans, also known as wind instruments in certain parts of India.
The audio stretches Vocal Percussion Sound Design Using Nothing but a Hundred Voices.
No instrument. Every single note and rhythm was created using vocal chords. Voices rendered wind blowing percussion of several wind instruments like : Shehnai - ancient Indo Persian, Bansuri - Classical Bamboo Flute and Himalayan Pan flutes.