Awards > Winners

Client	PETRONAS
Product	FESTIVE CNY
Entrant	LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA
Type of Entry	Craft: TV
Category	TV - Best Use of Film Direction
Title	ELEPHANT MAN
Product/Service	FESTIVE CNY
Entrant Company:	LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA
Advertising Agency:	LEO BURNETT/ARC WORLDWIDE MALAYSIA Kuala Lumpur, MALAYSIA
Production Company:	CHILLI PEPPER FILMS Petaling Jaya, MALAYSIA
Credits
Chief Creative Officer	Ali Mohamed
Executive Creative Director	-
Creative Director	Tan Yew Leong
Copywriter	Jovian Lee
Agency Producer	Michelle Fung
Account Supervisor	Mazuin Zin/Shukri Jai/Tuty
Production Company	CHILLI PEPPER FILMS Petaling Jaya, MALAYSIA
Director	Tan Yew Leong
Producer	Effendy Harjoh
Music Artist/Title	2am
Art Director	Wong Woon Kian
Lighting	Low Soon Keong

Brief Explanation

This moving Petronas spot on filial piety for Chinese New Year traces the story of a father through the eyes of his daughter. From a fiercely independent and invincibly strong young man who only shows his tender side to his little daughter, Wong Ah Fatt slowly withers to become this helpless old man who loses everything - his strength, his health, even his appetite. But as his daughter puts it, ' … in my mind, my father will always be the strong yet gentle man. I guess now it’s my turn to be strong for him.'