Category

Award

MONKEY

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ClientWWF
ProductWWF
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Type of EntryCraft: TV
CategoryTV - Best Use of Art Direction
TitleMONKEY
Product/ServiceWWF
Entrant Company:LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency:LEO BURNETT SYDNEY, AUSTRALIA
Production Company:REVOLVER Sydney, AUSTRALIA
Credits

Brief Explanation

Our objective was to create a new brand spot for the World Wildlife Fund (WWF) that did not focus on one specific environmental issue, but the future of our planet as a whole. With people growing increasingly jaded by environmental messages, we wanted to re-connect with people on an emotional level, and change the way people think about the environment. Our solution came in the unique story of an original ‘Space Monkey’ from the US space exploration program, who returns to Earth after 65 years lost in space. The film features a new music track by musician Ben Lee called ‘Song for the Divine Mother of the Universe’, and ‘Space Monkey’ will air as both a music video to launch the single, and a long format spot.