FOOTBALL REFEREE NAME CARD
FOOTBALL REFEREE NAME CARD
| Client | MR. CHAIYA MAHAPAB |
| Product | REFEREE |
| Entrant | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Type of Entry | Corporate or Brand Identity |
| Category | Stationery |
| Title | FOOTBALL REFEREE NAME CARD |
| Product/Service | REFEREE |
| Entrant Company: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Design/Advertising Agency: | McCANN WORLDGROUP THAILAND Bangkok, THAILAND |
| Credits |
| Martin Lee |
McCann Worldgroup (Thailand) Ltd. |
Chief Creative Officer |
| Chinnawut Awakul |
McCann Worldgroup (Thailand) Ltd. |
Creative Director, Art Director |
| Napapatch Kantasil |
McCann Worldgroup (Thailand) Ltd. |
Copywriter |
| Anuwat Nitipanont |
McCann Worldgroup (Thailand) Ltd. |
Art Director, Typographer, Designer |
Brief Explanation
How could we create a name card that instantly communicates Mr.Mahapab's profession and becomes a talking point amongst his colleagues, peers and professionals in the Thai Football League.
Describe the brief from the client:
To create a distinctive name card for Mr.Chaiya Mahapab (Referee for the year - Thailand Premier League 2009), a FIFA Referee and Football Associate of Thailand Referee.
Description of how you arrived at the final design:
We looked at all imagery of football and finally concluded that the simplest communication for referees was something they used in their 90 minutes on the field - the yellow and red cards.
Indication of how successful the outcome was in the market:
The name card became well recognised and a collectors item amongst football fans - I've just got a red card from K.Chaiya" was one of the statements that appeared in the press and on football blogs.
