Category

Award

ASIAN WAVE

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ClientYOSHIDA HIDEO MEMORIAL FOUNDATION
ProductADFEST 2009 EXHIBITION IN JAPAN
EntrantDENTSU KANSAI Osaka, JAPAN
Type of EntryCorporate or Brand Identity
CategoryPosters
TitleASIAN WAVE
Product/ServiceADFEST 2009 EXHIBITION IN JAPAN
Entrant Company:DENTSU KANSAI Osaka, JAPAN
Design/Advertising Agency:DENTSU Osaka, JAPAN
Credits
Name Company Position
Yuya Furukawa DENTSU INC. Executive Creative Director
Yoshihiro Yagi DENTSU INC. Art Director
Yoshihiro Yagi DENTSU INC. Designer
Haruko Tsutsui DENTSU INC. Copywriter
Yo Kimura Katachi Co.,Ltd. Designer
Eri Kotani Katachi Co.,Ltd. Designer
Saori Tao Strawberry Pictures INC. Photographer
Takeshi Arimoto Style Printing., Co Printing Producer

Brief Explanation

Our concept was 'Asian Wave.' This was intended to communicate in a fresh and powerful manner Asian culture and creativity spreading through the world like waves.

Describe the brief from the client:

The AdFest 2009 Exhibition was held in Japan to showcase winning entries at AdFest, an advertising award competition focused on advertising from Asia. We designed and created posters announcing the exhibition, the interior of the exhibition site, and a pamphlet.

Description of how you arrived at the final design:

Traditional Asian patterns, elephants, and Tai Chi forms were used as design elements for huge waves. Displayed side by side, the three versions of the posters created new waves that engulfed the exhibition site.

Indication of how successful the outcome was in the market:

The number of visitors doubled from the previous year. The 'Asian Wave' posters that were available at the venue sold out in days.