TAMIYA BUSINESS CARD
| Client | SIAM TAMIYA |
| Product | TAMIYA MODEL KITS SHOP |
| Entrant | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| Type of Entry | Corporate or Brand Identity |
| Category | Stationery |
| Title | TAMIYA BUSINESS CARD |
| Product/Service | TAMIYA MODEL KITS SHOP |
| Entrant Company: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| Design/Advertising Agency: | CREATIVE JUICE\BANGKOK (TBWA) Bangkok, THAILAND |
| Credits |
| Thirasak Tanapatanakul |
Creative Juice\Bangkok (TBWA) |
Chief Creative Officer |
| Thirasak Tanapatanakul |
Creative Juice\Bangkok (TBWA) |
Executive Creative Director |
| Tienchutha Rukhavibul |
Creative Juice\Bangkok (TBWA) |
Graphic Director |
| Manasit Imjai |
Creative Juice\Bangkok (TBWA) |
Art Director |
| Tienchutha Rukhavibul |
Creative Juice\Bangkok (TBWA) |
Art Director |
| Thirasak Tanapatanakul |
Creative Juice\Bangkok (TBWA) |
Art Director |
| Manasit Imjai |
Creative Juice\Bangkok (TBWA) |
Designer |
| Tienchutha Rukhavibul |
Creative Juice\Bangkok (TBWA) |
Designer |
| Piya Chunnon |
Creative Juice\Bangkok (TBWA) |
Account Supervisor |
Brief Explanation
Since the shops give away name cards to prospect customers anyway, why not make it into a sample modeling kit.
Describe the brief from the client:
Tamiya wanted to expand customer base, though Tamiya's products are only able to be truly appreciated when you get your hands on it.
Description of how you arrived at the final design:
The surprise from something as simple as a name card actually able to be made into a model and consumer's curiosity triggers them to try it out.
Indication of how successful the outcome was in the market:
The novelty of the concept became a topic of conversation between modeling enthusiast, leading to people rushing to the shops, specially requesting for a name card.
