UNIQLO LUCKY SWITCH
| Client | UNIQLO |
| Product | UNIQLO |
| Entrant | DENTSU Tokyo, JAPAN |
| Type of Entry | Online Advertising |
| Category | Consumer Products & Services |
| Title | UNIQLO LUCKY SWITCH |
| Product/Service | UNIQLO |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
| Credits |
| Hiroki Nakamura |
Dentsu |
Creative Director/Technical Direcror |
| Tsubasa Kayasuga |
Dentsu |
Art Director |
| Kohei Kawasaki |
IMG SRC |
Art Director |
| Qanta Shimizu |
IMG SRC |
Technical Direcror, Flash Developer |
| Ryo Tanizaki |
IMG SRC |
Designer |
| Mayuko Kondo |
IMG SRC |
Designer |
| Shinsaku Ogawa |
Dentsu TEC |
Agency Producer |
| Hajime Yakushiji |
Dentsu |
Agency Producer |
| Teruo nakanishi |
IMG SRC |
Flash Developer |
| Taku Ichihara |
IMG SRC |
Flash Developer |
| Hiroyuki Hanai |
IMG SRC |
Programmer |
| Koichi Arakawa |
IMG SRC |
Programmer |
| Yasuhisa Nito |
Dentsu |
Copywriter |
| Kentaro Katsube |
FAST RETAILING |
Client Supervisor |
| Minako Suzuki |
FAST RETAILING |
Client Supervisor |
| Hiroshi Koike |
Dentsu |
Interactive Planner |
| Tatsuhiko Akutsu |
IMG SRC |
Project Manager |
Brief Explanation
UNIQLO LUCKY SWITCH is a small blog widgets and a bookmarklet. But these can change whole websites into UNIQLO's ad.
With this switch, people made UNIQLO's ad 2.8 million times within just one month by themselves.
