VOLKSWAGEN SCIROCCO CUP REACTION CHALLENGE
VOLKSWAGEN SCIROCCO CUP REACTION CHALLENGE
| Client | VOLKSWAGEN MALAYSIA |
| Product | THE VOLKSWAGEN SCIROCCO CUP |
| Entrant | TRIBAL DDB Petaling Jaya, MALAYSIA |
| Type of Entry | Websites |
| Category | Consumer Products |
| Title | VOLKSWAGEN SCIROCCO CUP REACTION CHALLENGE |
| Product/Service | THE VOLKSWAGEN SCIROCCO CUP |
| Entrant Company: | TRIBAL DDB Petaling Jaya, MALAYSIA |
| Advertising/Web Design Agency: | TRIBAL DDB Petaling Jaya, MALAYSIA |
| Credits |
| Faizal Reza |
Tribal DDB Malaysia – part of Tribal DDB Worldwide |
Creative Director |
| Maharis Azman |
Tribal DDB Malaysia – part of Tribal DDB Worldwide |
Head of Interactive Design |
| Yap Swee Jin |
Tribal DDB Malaysia – part of Tribal DDB Worldwide |
Creative Group Head |
| Ngiam Yu Chun |
Tribal DDB Malaysia – part of Tribal DDB Worldwide |
Account Director |
| Remi Helmay |
Tribal DDB Malaysia – part of Tribal DDB Worldwide |
Technical Director |
| Foo Sien Yih |
Tribal DDB Malaysia – part of Tribal DDB Worldwide |
Programmer |
| Yeo Chin Ling |
Tribal DDB Malaysia – part of Tribal DDB Worldwide |
Interactive Producer |
| Soo Kwok Weng |
Tribal DDB Malaysia – part of Tribal DDB Worldwide |
Project Director |
| Eric Leong |
Tribal DDB Malaysia – part of Tribal DDB Worldwide |
Interactive Designer |
Brief Explanation
To hype up the inaugural Volkswagen Scirocco Cup race in Malaysia, we created the world’s first Augmented Reality game based on real life training equipment for race drivers. 2 versions were developed - keyboard plus mouse and Augmented Reality plus webcam, to ensure we reach all users. The game imparts both overtly and metaphorically, how a race driver feels behind the wheel, while keeping the interactive experience fun and exciting.
