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Award

VOLKSWAGEN SCIROCCO CUP REACTION CHALLENGE

ClientVOLKSWAGEN MALAYSIA
ProductTHE VOLKSWAGEN SCIROCCO CUP
EntrantTRIBAL DDB Petaling Jaya, MALAYSIA
Type of EntryWebsites
CategoryConsumer Products
TitleVOLKSWAGEN SCIROCCO CUP REACTION CHALLENGE
Product/ServiceTHE VOLKSWAGEN SCIROCCO CUP
Entrant Company:TRIBAL DDB Petaling Jaya, MALAYSIA
Advertising/Web Design Agency:TRIBAL DDB Petaling Jaya, MALAYSIA
Credits
Name Company Position
Faizal Reza Tribal DDB Malaysia – part of Tribal DDB Worldwide Creative Director
Maharis Azman Tribal DDB Malaysia – part of Tribal DDB Worldwide Head of Interactive Design
Yap Swee Jin Tribal DDB Malaysia – part of Tribal DDB Worldwide Creative Group Head
Ngiam Yu Chun Tribal DDB Malaysia – part of Tribal DDB Worldwide Account Director
Remi Helmay Tribal DDB Malaysia – part of Tribal DDB Worldwide Technical Director
Foo Sien Yih Tribal DDB Malaysia – part of Tribal DDB Worldwide Programmer
Yeo Chin Ling Tribal DDB Malaysia – part of Tribal DDB Worldwide Interactive Producer
Soo Kwok Weng Tribal DDB Malaysia – part of Tribal DDB Worldwide Project Director
Eric Leong Tribal DDB Malaysia – part of Tribal DDB Worldwide Interactive Designer

Brief Explanation

To hype up the inaugural Volkswagen Scirocco Cup race in Malaysia, we created the world’s first Augmented Reality game based on real life training equipment for race drivers. 2 versions were developed - keyboard plus mouse and Augmented Reality plus webcam, to ensure we reach all users. The game imparts both overtly and metaphorically, how a race driver feels behind the wheel, while keeping the interactive experience fun and exciting.