DIESEL X WEATHERCAST
| Client | DIESEL JAPAN CO. |
| Product | '09 ‘WEATHER’ COLLECTION |
| Entrant | GREY TOKYO, JAPAN |
| Type of Entry | Websites |
| Category | Consumer Products |
| Title | DIESEL X WEATHERCAST |
| Product/Service | '09 ‘WEATHER’ COLLECTION |
| Entrant Company: | GREY TOKYO, JAPAN |
| Advertising/Web Design Agency: | GREY GROUP G2 TOKYO, JAPAN |
| Credits |
| ARIKAWA Yasushi |
GREY group G2 tokyo |
Creative Director |
| OTA Ichiro |
GREY group G2 tokyo |
Executive Producer |
| IDA Hideki |
GREY group G2 tokyo |
Creative Producer |
| TOTSUKA Hirohisa |
Takeuchi Entertainment Planning Co.,Ltd. |
Movie Production Producer |
Brief Explanation
The theme of DIESEL Collection was “weather”.
In their collection, they leveraged strong wind/big storm/deep fog and the form of cloth being trailed with wind as the motifs.
On the web/mobile, virtual extreme weather channel “x weathercast” was open.
While communicating unique/extreme weather around the world in as a news, DIESEL collection items were broadcasted for 24 hours a day.
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No subtitle was put on the visual or the site since our intention was to focus on DIESEL items models were wearing and to avoid the image of specific location without adding any words or verbal explanations (non-verbal communication).
