Awards > Winners

Client	PERNOD RICARD
Product	MARTELL VSOP
Entrant	TBWA\TEQUILA SINGAPORE, SINGAPORE
Type of Entry	Integrated Campaign
Category	Digitally Led Integrated Campaign
Title	THE ULTIMATE START UP SPACE
Product/Service	MARTELL VSOP
Entrant Company:	TBWA\TEQUILA SINGAPORE, SINGAPORE
Advertising/Web Design Agency:	TBWA\TEQUILA SINGAPORE, SINGAPORE
Credits

Name	Company	Position
Hagan de Villiers, Gary Steele, Rupert Hancock	TBWA\Tequila Singapore	Creative Director
Simon Chew, Gary Steele, Jae Soh, Danny Teo	TBWA\Tequila Singapore	Art Director
Justine Lee, Hagan de Villiers, Kestrel Lee	TBWA\Tequila Singapore	Copywriter
Simon Chew, Danny Teo	TBWA\Tequila Singapore	Designer
Tony Chew	TBWA\Tequila Singapore	Programmer
Melvin James	TBWA\Tequila Singapore	Photographer
Simon Chew, Aggie Jin	TBWA\Tequila Singapore	Illustrator
Simon Chew, Aggie Jin	TBWA\Tequila Singapore	Typographer
Sally Sim, Allan Pattiselanno	TBWA\Tequila Singapore	Production Manager
Haydn Evans, Sariyanti Sannie, Sam Cooper	TBWA\Tequila Singapore	Agency Producer
Jaclyn Lee, Bibiana Lee	TBWA\Tequila Singapore	Account Supervisor
Melanie Keppler, Christine Chionh	TBWA\Tequila Singapore	Account Manager
Jessica Ong, Gabriel Song	TBWA\Tequila Singapore	Jnr Project Manager/Analysts
Kestrel Lee	TBWA\Tequila Singapore	Social Media/Search Strategist

Brief Explanation

Our goal was to shift the brand perception of Martell VSOP by encouraging a different level of engagement. We invited young Singaporeans to come up with a business idea good enough to fill The Ultimate Start-Up Space. The winner would receive The Space rent-free for six months to start their new business. Instead of using traditional paid media channels the campaign focused on igniting social media networks to create conversation. This brand-driven narrative struck a chord with our audience and quickly found its way into the heart of these blogs, forums and portals.