|Entrant||OGILVY SINGAPORE , SINGAPORE|
|Type of Entry||Digital Tools |
|Category||Other Digital Channels|
|Product/Service||NIKE CTR360 |
|Entrant Company:||OGILVY SINGAPORE, SINGAPORE|
|Advertising/Web Design Agency:||OGILVY SINGAPORE, SINGAPORE|
||Executive Creative Director
|Tan Lui Kun
|Ong Hon Tat
“Syntharoo, Anatomically Engineered Eye Stay, Soft Density TPU.”
That’s right. It’s a football boot.
When Nike launched the CTR360 football boot in Singapore, they wanted something that could deliver the revolutionary features that make this product the ultimate in ball control.
At the time, they had an A4 product sheet. So the brief to us was simple: Beat that!
We set about creating an interactive in-store experience: where ball control and product knowledge of the Nike CTR360 was both seamless and seductive.
Taking our cue from the Apple Mighty Mouse, we asked ourselves a question: could we achieve the same thing with an actual football? To build a retail installation where people use their feet to control the experience, and demonstrate the importance of total ball control.
By successfully controlling the ball, you learned how the Nike CTR360 boot could deliver the control you need when you need it most: in the game.