Awards > Winners

Client	MUSEUM OF CONTEMPORARY ART TOKYO
Product	MUSEUM CATALOGS
Entrant	DENTSU Tokyo, JAPAN
Type of Entry	Digital Tools
Category	Other Digital Channels
Title	BUZZ BUBBLES
Product/Service	MUSEUM CATALOGS
Entrant Company:	DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:	DENTSU Tokyo, JAPAN
Credits

Name	Company	Position
Naoto Oiwa	Dentsu	Senior Creative Director
Makoto Teramoto	Dentsu	Creative Director
Yasuharu Sasaki	Dentsu	Creative Director
Tsubasa Kayasuga	Dentsu	Art Director
Taizo Zushi	h.o	Artist
Hide Ogawa	h.o	Artist
Mizuya Sato	h.o	Artist
Yuichi Tamagawa	h.o	Artist
Emiko Ogawa	h.o	Artist

Brief Explanation

How do you choose a book at the bookstore? "Buzz Bubbles" is an art-ad hybrid digital tool that makes people open the books. It gathers information about the books from the Internet in real time, examines when/where/what do people want to know about the books and theme, and transform the information into word-of-mouth format and shows which page people are interested in. We placed this at the museum catalog corner and earned five times as many readers as usual.