BRIC-A-BRAC BUYER TRAVELLING WORLDWIDE
BRIC-A-BRAC BUYER TRAVELLING WORLDWIDE
| Client | PAPERBOY&CO. |
| Product | CALAMEL! E-COMMERCE SITE |
| Entrant | TOKYU AGENCY Tokyo, JAPAN |
| Type of Entry | Integrated Campaign |
| Category | Digitally Led Integrated Campaign |
| Title | BRIC-A-BRAC BUYER TRAVELLING WORLDWIDE |
| Product/Service | CALAMEL! E-COMMERCE SITE |
| Entrant Company: | TOKYU AGENCY Tokyo, JAPAN |
| Advertising/Web Design Agency: | TOKYU AGENCY Tokyo, JAPAN |
| Credits |
| Tetsushi Kawachi |
Tokyu Agency |
Creative Director / Planner / Copywriter |
| Masayuki Uchida |
Tokyu Agency |
Art Director / Director |
| Anri Ogawa |
Tokyu Agency |
Account Executive / Planner |
| Satoko Inoue |
Tokyu Agency |
Planner |
| Atsunobu Ito |
9point |
Motion Designer |
| Chinatsu Yoshida |
Birdland |
Designer |
| Satoshi Matsuo |
Birdland |
Designer & illustrator |
| PICZO |
- |
Photographer |
| ricco. |
- |
illustrator |
| Ataka Hiroshi |
paperboy & co. |
Web Director |
| Haruna Yamasaki |
paperboy & co. |
Web Designer |
| Daigo Suganuma |
paperboy & co. |
Programmer |
| Osamu Kawazoe |
paperboy & co. |
Client Supervisor |
| Masayuki Abe |
paperboy & co. |
Client Supervisor |
| Takaaki Sodeyama |
Tokyu Agency |
Account Executive |
| Kenichi Kawamoto |
Tokyu Agency |
Account Executive |
| Toshiya Hirasawa |
Tokyu Agency |
Account Executive |
Brief Explanation
“Calamel!” is an E-commerce site known for its bric-a-bracs. But compared to major competition, it had low awareness. We needed to have our target recognize “Calamel!” as the E-commerce site known for its bric-a-bracs.
To have our target recognize “Calamel!” as the E-commerce site known for its bric-a-bracs, for promotion purposes, we created a store called, “Bric-a-brac Worldwide”. And we recruited the shop buyer, from the ordinary public and had her visit cities worldwide to purchase bric-a-bracs from around the world.
