SEMIR
| Client | SEMIR |
| Product | CLOTHING |
| Entrant | DRAFTFCB Shanghai, CHINA |
| Type of Entry | Websites |
| Category | Consumer Products |
| Title | SEMIR |
| Product/Service | CLOTHING |
| Entrant Company: | DRAFTFCB Shanghai, CHINA |
| Advertising/Web Design Agency: | DRAFTFCB Shanghai, CHINA |
| Credits |
| Poh Hwee Beng |
DRAFTFCB |
Executive Creative Director, China |
| Ethan Tsao |
DRAFTFCB |
Creative Director |
| Laurent Jiang |
DRAFTFCB |
Associate Creative Director |
| Monkey He |
DRAFTFCB |
Art Director |
| Kathy He |
DRAFTFCB |
Copywriter |
| Betty Zhu |
DRAFTFCB |
Associate Account Director |
Brief Explanation
Building an official website for Semir, a mass causual wear brand in China, targeting at young people age 16-22. Aiming to create a "constant meeting place" for these young targets to hang-out & up-dated on trends.
