Awards > Winners

Client	SAMSUNG ELECTRONICS
Product	NAVIBOT
Entrant	DESIGNFEVER Seoul, KOREA
Type of Entry	Integrated Campaign
Category	Digitally Led Integrated Campaign
Title	SAMSUNG NAVIBOT LAUCHING PROMOTION
Product/Service	NAVIBOT
Entrant Company:	DESIGNFEVER Seoul, KOREA
Advertising/Web Design Agency:	DESIGNFEVER Seoul, KOREA
Credits

Name	Company	Position
Donghyun Choi	Designfever	Creative Direction
Juhwan Lee	Designfever	Art Direcion
Hyeonju Cho	Designfever	Design
Gwangseon Ryu	Designfever	Design
Hyewon Son	Designfever	Design
Miae Hwang	Designfever	Design
Jongmin Kim	Designfever	Design
Yeongsu Han	Designfever	Design
Hyeonil Park	Designfever	Design
Seungae Jang	Designfever	Design
Minkyung Kim	Designfever	Design

Brief Explanation

Showing some experimentations with the Samsung Robotic Cleaner ‘NaviBot’ including some test results of the intelligent technology in the special laboratory. Especially to show the function of Visionary Mapping™ System focusing on the built-in camera on the top of NaviBot. We effectively marketed Samsung Robotic Vacuum Cleaner NaviBot in three steps. First, there is a viral film for arousing curiosity about the product. Secondly, Users from viral film can get product information through the interactive video in the microsite. Lastly, movie is also applied as an offline marketing: shown at exhibitions such as CES, and used at offline stores.