Category

Award

Direct & Sales Promotion 2010

Title Client Product/Service Entrant Company Country Award
A01 Mailings
STOLEN SIGNATURE
NET PROTECTOR / NET PROTECTOR
BATES 141 Mumbai INDIA
Bronze Spike
SECRET SOCIETY OF THE GOURMANDISE
RAFFLES HOTEL SINGAPORE / HOTELS
RAPP Singapore SINGAPORE
Short List
A02 Premiums & Giveaways
ABCDANCE CARDS
AVA DAIRY / NANSHAN BYWISE INFANT FORMULA MILK POWDER
BBH CHINA Shanghai CHINA
Short List
A03 Company Literature
POP-UP BOOK
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
Bronze Spike
PUPPET
AKSARA THEATRE KING POWER / THEATRE
Y&R THAILAND Bangkok THAILAND
Silver Spike
A04 Direct Response Digital Media
LIVE RESCUE
COASTGUARD NZ / SEARCH & RESCUE
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold
Spike
CALL FOR HELP
UNITED NATIONS DEVELOPMENT FUND FOR WOMEN (UNIFEM) / WOMEN'S RIGHTS
DDB SINGAPORE SINGAPORE
Short List
DOMINO'S APP
DOMINO'S PIZZA JAPAN / MOBILE APPLICATION
HAKUHODO Tokyo JAPAN
Bronze Spike
HIDDEN SOUND CAMPAIGN
ZOO RECORDS / ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong HONG KONG
Silver Spike
REAL-LIFE BETTING
DIM SUM TV / TELEVISION
McCANN WORLDGROUP Hong Kong HONG KONG
Bronze Spike
FUTURE DAILY ON APRIL FOOL
METRO PUBLISHING HONG KONG LTD. / METRO DAILY
McCANN WORLDGROUP Hong Kong HONG KONG
Silver Spike
NIKE TRACKBALL
NIKE / NIKE CTR360
OGILVY & MATHER Singapore SINGAPORE
Silver Spike
A05 Alternative Media
SUPPORT SCENT
GUIDE DOGS AUSTRALIA / SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE AUSTRALIA
Silver Spike
YELLOW CHOCOLATE
YELLOW PAGES / YELLOW PAGES
COLENSO BBDO Auckland NEW ZEALAND
Silver Spike
THE WALL SALE
SONY MARKETING JAPAN / SONY RECYCLE PROJECT JEANS
HAKUHODO KETTLE Tokyo JAPAN
Silver Spike
CITYGT
VICROADS / ROAD SAFETY
JWT Melbourne AUSTRALIA
Short List
KIT KAT CHAIRS
NESTLÉ / CHOCOLATE BAR
JWT NEW ZEALAND Auckland NEW ZEALAND
Silver Spike
EARTH FM
WWF / WWF
LEO BURNETT SYDNEY AUSTRALIA
Short List
B01 Corporate Image & Information
CHALLENGE 40CEOs!QUIZ
HEWLETT-PACKARD JAPAN / CONSUMER PC
DENTSU Tokyo JAPAN
Bronze Spike
SKY COMIC
ADIDAS JAPAN / ADIDAS FOOTBALL
TBWA\HAKUHODO Tokyo JAPAN
Bronze Spike
B02 Consumer Products & Services
WOMEN AGAINST LAZY STUBBLE
P&G GILLETTE / MACH3
BBDO INDIA Mumbai INDIA
Short List
HIDDEN SOUND CAMPAIGN
ZOO RECORDS / ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong HONG KONG
Silver Spike
PHOTOCHAINS
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA
Grand Prix
NIKE TRACKBALL
NIKE / NIKE CTR360
OGILVY & MATHER Singapore SINGAPORE
Short List
RED FLAG
THE NORTH FACE / THE NORTH FACE CLOTHING
OGILVY SHANGHAI CHINA
Short List
ORCON + IGGY POP
ORCON / BROADBAND
SPECIAL GROUP Auckland NEW ZEALAND
Gold
Spike
B04 Public Service, Charity & Fund Raising
HAPPY ORIGAMI CRANE PROJECT
McDONALD'S JAPAN / RONALD McDONALD HOUSE CHARITY
BEACON COMMUNICATIONS Tokyo JAPAN
Bronze Spike
SUPPORT SCENT
GUIDE DOGS AUSTRALIA / SUPPORT FOR THE BLIND
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
Spike
BRUISE
GABRIELA / ANTI-SPOUSAL ABUSE MOVEMENT
DDB DM9JAYMESYFU Makati City THE PHILIPPINES
Bronze Spike
LIVE RESCUE
COASTGUARD NZ / SEARCH & RESCUE
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold
Spike
UMBRELLA BAGS
THE LOTUS LIGHT CHARITY SOCIETY (HONG KONG) / RELIEF DROUGHT PROGRAM IN CHINA
GREY HONG KONG HONG KONG
Short List
CITYGT
VICROADS / ROAD SAFETY
JWT Melbourne AUSTRALIA
Short List
REMOTE CONTROL
MIDEA / MIDEA AIR CONDITIONER MANUFACTURER
OGILVY SHANGHAI CHINA
Short List
C01 Integrated Campaign Led by Direct
VIRGINITY MAP
TVNZ / TV SERIES
AIM PROXIMITY Auckland NEW ZEALAND
Bronze Spike
LOLA TECHIE
BAYAN TELECOMMUNICATIONS / BAYAN DSL
BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Bronze Spike
LIVE RESCUE
COASTGUARD NZ / SEARCH & RESCUE
DDB NEW ZEALAND Auckland NEW ZEALAND
Gold
Spike
FUTURE DAILY ON APRIL FOOL
METRO PUBLISHING HONG KONG LTD. / METRO DAILY
McCANN WORLDGROUP Hong Kong HONG KONG
Bronze Spike
ORCON + IGGY POP
ORCON / BROADBAND
SPECIAL GROUP Auckland NEW ZEALAND
Silver Spike
D01 Event & Field Marketing
THE WALL SALE
SONY MARKETING JAPAN / SONY RECYCLE PROJECT JEANS
HAKUHODO KETTLE Tokyo JAPAN
Silver Spike
THE HORLICKS PRO-HEIGHT ROOM
GLAXOSMITHKLINE / HEALTH DRINK
JWT New Delhi INDIA
Silver Spike
KIT KAT CHAIRS
NESTLÉ / KIT KAT
JWT NEW ZEALAND Auckland NEW ZEALAND
Short List
GARMENT GARDEN
PROCTER & GAMBLE / BOUNCE DRYER SHEETS
LEO BURNETT Melbourne AUSTRALIA
Short List
NOISY OUTSIDE
HAOMEI ALUMINUM / BUCALUS SOUNDPROOF WINDOWS
LEO BURNETT GUANGZHOU CHINA
Short List
SUPOR NON-STICK PANS
SUPOR / NON-STICK PANS
LEO BURNETT SHANGHAI CHINA
Gold
Spike
PHOTO5
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA
Bronze Spike
SEE THE LOVE
FRANZ / CHINA PLATES EXHIBITION
OGILVY & MATHER TAIWAN Taipei CHINESE TAIPEI
Short List
THE ULTIMATE START-UP SPACE
PERNOD RICARD / MARTELL VSOP
TBWA\TEQUILA SINGAPORE SINGAPORE
Bronze Spike
D02 New Product Launch/Re-launch
KISS A-ZIMA
MOLSON COORS JAPAN / LIQUOR RE-LAUNCH
AOI ADVERTISING PROMOTION Tokyo JAPAN
Short List
WOMEN AGAINST LAZY STUBBLE
P&G GILLETTE / MACH3
BBDO INDIA Mumbai INDIA
Bronze Spike
SMASH: BORN TO BE DESTROYED
K'S JAPAN / GUITAR STORE
HAKUHODO Tokyo JAPAN
Silver Spike
BEER IS CURRENCY
LION NATHAN AUSTRALIA / TOOHEYS NEW
SAATCHI & SAATCHI Sydney AUSTRALIA
Gold
Spike
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION / TOYOTA 4WD RANGE
SAATCHI & SAATCHI Sydney AUSTRALIA
Gold
Spike
D03 Merchandising/In-store Marketing & Point of Purchase Displays
INVERTED PYRAMID
THE COCA-COLA EXPORT CORPORATION / COKE ZERO
LEO BURNETT MANILA Makati City THE PHILIPPINES
Silver Spike
NIKE TRACKBALL
NIKE / NIKE CTR360
OGILVY & MATHER Singapore SINGAPORE
Gold
Spike
D04 Use of digital in a promotional campaign
NIKEID GENERATOR
NIKE JAPAN / FLAGSHIP STORE
BEACON COMMUNICATIONS Tokyo JAPAN
Short List
LUCKY SWITCH
UNIQLO / BLOG
DENTSU Tokyo JAPAN
Gold
Spike
HIDDEN SOUND CAMPAIGN
ZOO RECORDS / ALTERNATIVE MUSIC STORE
LEO BURNETT Hong Kong HONG KONG
Bronze Spike
PHOTOCHAINS
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA
Gold
Spike
REAL-LIFE BETTING
DIM SUM TV / TELEVISION
McCANN WORLDGROUP Hong Kong HONG KONG
Bronze Spike
RED FLAG
THE NORTH FACE / THE NORTH FACE CLOTHING
OGILVY SHANGHAI CHINA
Short List
ORCON + IGGY POP
ORCON / BROADBAND
SPECIAL GROUP Auckland NEW ZEALAND
Silver Spike
TENGRANDISBURIEDHERE.COM
MICROSOFT / INTERNET EXPLORER 8
WUNDERMAN Sydney AUSTRALIA
Gold
Spike
E01 Integrated Campaign Led by Promo
WOMEN AGAINST LAZY STUBBLE
P&G GILLETTE / MACH3
BBDO INDIA Mumbai INDIA
Bronze Spike
PHOTOCHAINS
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA
Gold
Spike
RED FLAG
THE NORTH FACE / THE NORTH FACE CLOTHING
OGILVY SHANGHAI CHINA
Short List
NOTHING SOFT GETS IN
TOYOTA MOTOR CORPORATION / TOYOTA 4WD RANGE
SAATCHI & SAATCHI Sydney AUSTRALIA
Silver Spike
INDIA-PAKISTAN PEACE PROJECT
BENNETT COLEMAN & CO / THE TIMES OF INDIA
TAPROOT INDIA Mumbai INDIA
Bronze Spike