Awards > Winners

Client	SUPOR
Product	NON-STICK PANS
Entrant	LEO BURNETT SHANGHAI, CHINA
Type of Entry	Sales Promotion
Category	Event & Field Marketing
Title	SUPOR NON-STICK PANS
Product/Service	NON-STICK PANS
Entrant Company:	LEO BURNETT SHANGHAI, CHINA
DM/Advertising Agency:	LEO BURNETT SHANGHAI, CHINA
Credits

Name	Company	Position
Gordon Hughes, Amanda Yang	Leo Burnett Shanghai	Executive Creative Director
Forest Young	Leo Burnett Shanghai	Creative Director
Gordon Hughes, Donna Dong	Leo Burnett Shanghai	Copywriter
Gordon Hughes, Amanda Yang, Forest Young, Sean Qu, Lin Wei-jun	Leo Burnett Shanghai	Art Director
Gordon Zhang	Leo Burnett Shanghai	Operations Director
Sean Qu, Lin Wei-jun, Handsome Wong	Leo Burnett Shanghai	Designer
Dicky Lui	Leo Burnett Shanghai	Illustrator
Eric Dang, Nicholas Siau	Leo Burnett Shanghai	Photographer
Lin Wei-jun, Handsome Wong	Leo Burnett Shanghai	Typographer
Steven Xie	SUPOR	Advertiser's Supervisor

Describe the brief from the client:

Break through the clutter of an already very crowded marketplace to build awareness for Supor’s premium range of non-stick pans.

Creative Execution:

The food skaters flew up and down a ramp constructed inside the wok to demonstrate the non-stick surface.

Describe the creative solution to the brief/objective.

A spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs, carrots and fish, was set up outside shopping malls in Shanghai China.

Describe the results in as much detail as possible.

A rise in sales of 20% in the selected Shanghai malls has led to plans being made to take the event into 2nd and 3rd tier cities across China.